Creative Digital Marketing Executive

About the Role:

Digital Marketing Specialist

Key Responsibilities:

• Strategize and execute

  creative digital marketing campaigns across multiple channels (Search, Social, Email, Display, etc.) to drive lead generation, brand visibility, and engagement.
• Plan and manage

  SEO & SEM

  efforts to optimize online presence and drive quality traffic.
• Develop

  creative concepts

  and campaign ideas that resonate with target audiences.
• Prepare and manage

  content calendars

  , oversee copywriting and graphics for all digital and offline campaigns.
• Collaborate with designers, content writers, and other stakeholders to deliver cohesive brand messaging.
• Analyze performance metrics, prepare reports, and continuously improve campaigns based on insights.

• Coordinate and represent

  the brand in

  events, webinars, and meetups

  ; take ownership of event promotions and audience engagement.
• Stay updated on industry trends, tools, and best practices to bring innovation and improvement to ongoing marketing efforts.

Requirements:

• Minimum

  3 years of experience

  in marketing, digital marketing, and SEO/SEM.
• Strong understanding of performance marketing, lead funnels, conversion optimization, and analytics.
• Proficient in tools like Google Ads, Facebook Business Manager, Google Analytics, SEMrush/Ahrefs, and basic design/collaboration tools (e.g., Canva, Figma, Trello, etc.).

• Excellent English communication skills

  – verbal and written.

• Creative thinker

  , self-starter, and proactive team player.
• Comfortable working independently and managing projects end-to-end.
• Should be

  outspoken, confident, and socially active

  – able to handle events, represent the brand, and engage with stakeholders.
• Ability to

  plan marketing content and visuals

  in collaboration with the design team.

Nice to Have:

• Experience with influencer marketing, email automation tools, and video content strategy.
• Exposure to B2B or SaaS-based marketing.
• Prior event marketing or community engagement experience.