Creative Copywriter

Key Responsibilities:

Content Creation & Copywriting:

• Develop high-quality, engaging copy for various mediums, including digital ads, social
• media, websites, email campaigns, video scripts, print materials, and more.
• Craft persuasive headlines, taglines, and long-form content that align with brand voice
• and campaign objectives.
• Collaborate closely with creative directors, designers, and strategists to ensure the
• messaging complements visual elements.
• Edit and proofread content to ensure accuracy, consistency, and adherence to brand
• guidelines.

Creative Strategy:

• Contribute to brainstorming sessions, bringing innovative ideas and fresh perspectives to campaigns.
•  Understand client objectives, target audiences, and market trends to develop messaging strategies that resonate.
•  Analyze campaign performance and adapt copy based on insights and feedback.

Team Collaboration:

•  Work with internal team and account managers to understand their brand voice, messaging goals, and target audience.
• Present creative concepts and copy to clients and account manager, addressing feedback and incorporating revisions effectively.

Project Coordination:

• Collaborate with project managers to prioritize tasks and manage workloads for the
• copywriting team.
•  Ensure all content aligns with project timelines and client expectations.
•  Coordinate with other departments, such as design, marketing, and strategy, to ensure
• cohesive campaign execution.

Trend Awareness & Innovation:

•  Stay updated on industry trends, consumer behaviour, and emerging platforms to create relevant and impactful content.
•  Experiment with new copy styles, formats, and approaches to keep campaigns fresh and engaging.
•  Share insights and best practices with the team to elevate the overall quality of work.

Quality Assurance:

•  Uphold the highest standards of writing quality across all projects.
•  Ensure consistency in tone, style, and brand messaging across all client materials.
• ○Review and approve the final copy for all major campaigns and projects.

Qualifications:

•  Bachelor’s degree in English, Communications, Advertising, or a related field.
• 2-3 years of experience in copywriting role.
•  Proven track record of creating impactful copy for diverse industries and platforms.
•  Exceptional writing, editing, and proofreading skills, with a strong grasp of grammar and style.
• Ability to handle multiple projects and meet deadlines in a fast-paced environment.
• Excellent leadership, communication, and interpersonal skills.