Copywriter

Job Title:

Experience:

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Timings:

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We are looking for a highly motivated and experienced copywriter who lives

and breathes copy for our dynamic global team at HGS Interactive. You will play a crucial role in

developing and implementing content strategies that drive brand awareness, engage our target

audience, and increase customer acquisition and retention for our clients and business.

Responsibilities:

● Develop and execute a comprehensive advertising strategy that aligns with the

company goals and objectives.

● Creative advertising copy that are aimed for global audiences including big ideas,

communication strategies, messaging, and campaign roll-out plans.

● Creative copywriting for video production, including story boarding and scripting.

● Create ad-worthy digital copy for social media and performance marketing campaigns.

● Create content including writing, editing, and proofreading, to ensure accuracy,

consistency, and adherence to brand guidelines.

● Stay up to date with industry best practices and emerging trends in content marketing

and digital strategies.

● Collaborate with external partners, agencies, and influencers to amplify the reach and

impact of content campaigns.

Qualifications:

● Bachelor's degree in marketing, communications, journalism, or a related field. A

master's degree is a plus.

● Proven 3 years’ experience in content strategy development and digital marketing.

● Experience of working with digital agencies and US/global client base.

● Proven campaign results to showcase creativity and content excellence.

● Strong understanding of digital marketing channels, including advertising campaigns,

social media, digital ads, email marketing, SEO, and content management systems.

● Excellent written and verbal communication skills, with the ability to create compelling

and engaging content.

● Creative thinking and problem-solving abilities, with a keen eye for detail.

● Up-to-date knowledge of content marketing trends, emerging technologies, and industry

developments.

With Regards

Komal Pal