Copywriter

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd.

Responsibilities

• Performance Copywriting:

Write thumb-stopping, clickbaity, and conversion-driven copy for paid ads (Meta, Google,

etc.) and onsite banners for Wanderlust + Moi.

• Product Content Management:

Own and manage product descriptions across catalogues, PDPs, and A+ content for both

brands. Communicate USPs, ingredients, benefits, and moods in a tone that's fresh, fun,

and customer-first.

• Trend Tracking & Format Innovation:

Stay plugged into performance trends and evolving content formats. Apply insights to

optimize messaging across platforms and test new hooks regularly.

Qualifications

• 3–6 years of experience in performance or D2C copywriting (beauty/personal care
• brand experience is a plus)
• Strong understanding of ad platforms like Meta, Google, and how to write for
• CTR/conversions
• Flair for brand tonality, with the ability to maintain distinct brand voices
• Ability to balance creativity with commercial objectives
• Comfort with SEO basics, cataloging, and ecommerce platforms
• Prior work in beauty/lifestyle D2C brands
• Experience working cross-functionally with design, edit and performance teams.Understanding of what makes a copy go viral vs. what drives sales