Copywriter - Marketing

Interested candidates can share their updated resume on abhishek.nair@joinventures.com

About the Role

We’re looking for a creative and performance-driven Copywriter to craft compelling communication across CRM, website, and performance marketing channels. From emails and WhatsApp messages to website banners, landing pages, and digital ads - your words will help shape how millions experience the joy of gifting with IGP.

This role is ideal for someone who understands how to balance creativity with conversion-

blending engaging storytelling with results-driven messaging.

What You’ll Do

● Creative conceptualization: Understand briefs to translate marketing goals into ideas and copy that are exciting, effective, and true to IGP’s brand voice.

● Write high-performing copy across emails, WhatsApp, push notifications, and paid ads (Meta, Google, etc.)

● Craft compelling website content — from homepage banners and category descriptions to landing pages and product narratives.

● Develop sharp campaign ideas in collaboration with the design and marketing teams.

● Adapt brand tone of voice across multiple formats and audience segments.

● Leverage data and insights to refine messaging and optimize performance.

● Conduct competitor and trend research to keep content relevant and impactful.

● Collaborate cross-functionally with creative, CRM, and performance teams to deliver cohesive campaigns.

● Write for offline and retail touchpoints - including standees, message cards, packaging copy, influencer kits, and event/stall creatives.

What We’re Looking For

● 2–4 years of experience in copywriting for digital-first brands or agencies (preferably D2C, ecommerce, or lifestyle).

● Proven experience writing for CRM, website, and performance channels - email, WhatsApp, push, banners, ads, landing pages.

● Strong command of English with a flair for concise, impactful, and creative writing.

● A keen eye for detail and consistency in tone, grammar, and brand voice.

● Comfort with feedback and iteration - you value collaboration and refinement.

● A curious, self-driven mindset with an interest in trends, digital culture, and new marketing formats.

Nice-to-Haves

● Experience with A/B testing, performance analytics

● Understanding of visual communication and creative pairing

● Interest in gifting, lifestyle, or D2C storytelling.