Copywriter

About Dressfolk

Dressfolk is building the favourite Indian wear brand for the modern woman. We bring India’s finest handloom weaves to the world in a contemporary avatar. With customers across 20+ countries, we’re on a mission to modernize timeless Indian craftsmanship while empowering over 900 weavers across 4 states, improving their earnings by 150%.

Backed by All In Capital, Eternal Capital, and leading D2C founders like Ghazal Alagh (Mamaearth), Sidhant Keshwani (Libas), Vidur Kataria (Master Chow), and Dhruv Kohli (Boba Bhai), Dressfolk is proudly worn by icons like Janhvi Kapoor, Vidya Balan, Mira Kapoor, Medha Shankar, and Guneet Monga.

What You’ll Do

• Write compelling copy for campaigns, ads, social media, website, and emailers. • Script engaging short and long-form videos that bring our stories to life.

• Collaborate with design, marketing, and growth teams to develop creative ideas. • Adapt the brand tone across different platforms and audiences.

• Ensure consistency, originality, and impact in every piece of communication.

Skills & Experience We’re Looking For

• 1–3 years of experience in copywriting, scriptwriting, or content roles (freshers with strong portfolios welcome).

• Excellent command of English, with strong creative and conceptual thinking.

• Ability to craft stories that resonate emotionally while staying concise and impactful.

• Comfortable adapting to fast-changing requirements and experimenting with fresh ideas. • Passion for fashion, culture, and storytelling is a plus.

How Dressfolk Will Propel Your Career

• Opportunity to define and shape the voice of an iconic Indian wear brand. • Work directly with the founder and core leadership team.

• Creative freedom with accountability.

• Exposure across campaigns, digital marketing, and brand-building.

• ESOPs for long-term wealth creation.



Full-time role | Office: We Work, Udyog Vihar, Gurgaon

www.dressfolk.com | @dressfolk