Content Writer

What would you do as a Content Writer:

Zevo is India’s first parenting app that helps parents build real-world skills in their children

through milestones, habits, and guided daily activities. We are looking for a versatile

Content Writer who can craft engaging, high-converting content across multiple

formats—blogs, ads, emails, scripts, and social media. This role will play a key part in

shaping Zevo’s brand voice and building meaningful connections with parents across India.

Key Responsibilities:

● Performance Copy: Write ad copy, landing pages, emailers, and WhatsApp

communications that drive conversions and app downloads.

● Content Marketing: Create SEO blogs, long-form guides, and thought pieces on

parenting, child development, and real-world skills.

● Scriptwriting: Draft scripts for reels, video ads, YouTube content, and webinars

to bring Zevo’s parenting narrative to life.

● Repurposing: Repurpose content into social media posts, community updates,

and influencer-led narratives.

● Content Calendar: Build and maintain a content calendar across all channels,

ensuring consistency in voice, tone, and cadence.

● App & Product Content: Develop clear, simple, and engaging in-app content for

milestones, nudges, and parenting tips.

● Research & Trends: Stay updated on parenting trends, early learning insights,

and content formats to keep Zevo relevant and fresh.

● Collaboration: Work closely with marketing, design, influencer, and product teams

to deliver integrated campaigns.

● Editing & QA: Proofread and edit content for grammar, flow, and brand alignment.

Requirements & Qualifications

● Experience: 1+ years of content writing experience, preferably in parenting,

edtech, D2C, or wellness sectors.

● Writing Skills: Strong storytelling, copywriting, and research skills with the ability to

adapt tone for performance vs. long-form content.

● SEO Knowledge: Working knowledge of SEO writing, keyword research, and

blog optimization.

● Creative Range: Ability to write across ads, blogs, scripts, guides, and

community content.

● Communication: Excellent written and verbal communication skills.

● Collaboration: Strong ability to work with cross-functional teams in a fast-paced

startup environment.