Content Writer

About the role:

We are seeking a meticulous Content Specialist to join our team in Mohali. The primary responsibilities of this role include creating and refining content for various platforms such as landing pages, website content, ad copies, email copies, case studies, and social media. The ideal candidate will have a keen eye for detail, strong editorial skills, and the ability to ensure that all content not only aligns with the organization’s goals and strategy but also resonates well with the specific attributes of the products promoted. This role requires a proactive approach to maintaining brand voice across all channels.

What You Need for this Position:

• Bachelor’s degree in Business Administration, Journalism, Marketing, or a related field.
• Proven experience (2-5 years) in content review, editing, or related roles.
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Familiarity with SEO best practices and content optimization techniques.
• Ability to collaborate effectively with cross-functional teams and meet project deadlines.

What You Will Be Doing:

• Review and edit content across various digital platforms including websites, blogs, social media, and email campaigns to maintain quality standards and brand consistency.
• Collaborate with content creators, marketers, and designers to refine and enhance content, ensuring it aligns with brand guidelines and strategic objectives.
• Provide constructive feedback to improve content effectiveness, clarity, and engagement, contributing to overall team growth and content performance.
• Conduct regular audits of published content to identify areas for improvement and maintain consistency in style, tone, and messaging.
• Develop an outline of the content strategy for each blog post structure and oversee the content calendar for the content marketing team.
• Utilize G Suite along with Word for content creation, management, and collaboration with cross-functional teams.
• Write pillar content such as blog posts, Quora answers, videos, guides, and marketing copy to drive leads, subscribers, and brand awareness.
• Analyse content marketing metrics to identify trends, opportunities, and areas for optimization, making data-driven decisions to enhance content performance.
• Coordinate with marketing and design teams to illustrate articles and ensure all-around consistency in content, including style, fonts, images, and tone.
• Conduct extensive keyword research and use SEO guidelines to scale web traffic and improve organic search rankings.

Top Reasons to Work with Us:

• Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day.
• Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies.
• Enjoy a friendly and high-growth work environment that fosters learning and development.
• Competitive compensation package based on experience and skill.