Content Writer

strategic content writer

influence business decisions

communicates value, solves customer pain points

Key Responsibilities

• Write compelling content across a variety of formats:
  
• Landing pages
  
• Email marketing campaigns
  
• LinkedIn posts & DMs
  
• WhatsApp outreach content
  
• Brochures, case studies & sales presentations
  
• Website copy and service pages
  
• Short blogs or growth playbooks
  
• Understand and write for

  different business segments

  (Startups, SMEs, Large Enterprises) with appropriate tone, depth, and messaging.
• Collaborate with sales, strategy, and design teams to ensure

  content drives action

  .
• Create content that positions us as a

  trusted growth partner

  , not just a service provider.
• Help shape offers and write content that can convert

  cold leads into warm conversations

  .
• Build educational and storytelling-led content that resonates with decision-makers (CEO, COO, VP Sales/Marketing).
  
• Simplify technical or complex offerings into

  clear and relatable narratives

  .

What We’re Looking For

• A writer who thinks like a

  marketer and strategist

  .
• Ability to simplify complex ideas and write in a

  conversational tone

  that’s still professional.
• Strong storytelling skills that build trust while highlighting value.
  
• Understanding of B2B buyer psychology and the

  importance of ROI in decision making

  .
• Capable of switching tones for different business types and stages—from a 3 Cr SME to a 300 Cr enterprise.
  
• Comfort working with feedback, iterations, and collaborative brainstorming.
  

Must-Have Skills

• Content writing across formats (email, website, LinkedIn, brochures)
  
• Strong grammar, clarity, flow, and formatting
  
• Ability to write with hooks, CTAs, and conversion principles
  
• Research and business understanding
  
• A clear sense of structure, headlines, and messaging
  
• Experience writing for service-based or consulting businesses
  

Bonus If You Have

• Experience writing for engineering, SaaS, or SME audiences
  
• Worked with founders or directly supported sales teams with content
  
• Used ChatGPT, Jasper, Surfer SEO, or other AI tools for content support
  
• Knowledge of storytelling frameworks, customer segmentation, or sales enablement writing
  

What You’ll Gain

• Opportunity to work directly with a fast-growing marketing and consulting brand
  
• High-impact content visibility — your work will directly influence revenue
  
• Creative freedom with strategic direction — no fluff, just focused communication
  
• Exposure to high-quality founders, sales thinkers, and product marketers
  
• Scope for growth into a

  lead content strategist

  role