Content Writer

Job Title: Content Writer

Location: Mumbai, Goregaon east

Experience:

Employment Type: Full-Time

Experience: 1-2 years

Content Writer with strong SEO knowledge

Key Responsibilities

• Conduct keyword research using tools such as Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, etc.
• Write SEO-friendly

  product descriptions, category pages, landing pages, and blogs

  .
• Create clear, accurate, engaging content aligned with the brand voice and audience intent.
• Implement SEO best practices including

  on-page optimization, internal linking, meta tags, and schema-based content

  .
• Optimize existing content to improve

  ranking, CTR, engagement, and conversion rates

  .
• Perform competitor analysis to identify ranking opportunities and content gaps.
• Collaborate with

  design, SEO, and product teams

  to enhance overall content performance.
• Track content performance metrics (traffic, ranking, engagement) and recommend improvements.
• Maintain brand tone consistency and clarity across all e-commerce content.

Required Skills & Qualifications

Technical & Content Skills

• Strong understanding of SEO principles and search intent.
• Hands-on experience writing e-commerce content (product & category pages).
• Ability to write clear, concise, and conversion-centric copy.
• Knowledge of on-page SEO elements (H1/H2 structure, meta descriptions, ALT tags, schema, etc.).
• Excellent command of grammar, vocabulary, and storytelling.
• Ability to adapt writing style based on product type and audience.
• Familiarity with CMS platforms (Shopify / Magento / WordPress / similar).

Research & Analytical Skills

• Ability to conduct keyword research and competitor content analysis.
• Understanding of buyer psychology and identifying product USPs.
• Ability to analyze performance data and provide improvement suggestions.

Tools Knowledge (Preferred)

• Google Search Console & Google Analytics
• Ahrefs / SEMrush / Ubersuggest
• Yoast / RankMath / SurferSEO or similar tools
• MS Excel / Google Sheets

How to Apply:

hr@powerlook.in