Content Writer

About PivotRoots : A Havas Company PivotRoots summarize all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies. PivotRoots- a Havas Company has won awards across prominent platforms, the most recent being Agency of the Year by ET Brand Equity Media Strategy Awards, Entrepreneurship of the Year by Campaign India and The ABBYS. Havas acquired PivotRoots in 2023 and has been integrated with Havas Media Network India. Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job Position: Content Writer Location: Andheri (Chakala) Essential Job Functions: • Content writing – create content for brands, contextualize based on brand guidelines, SEO optimization. • Content calendar creation & topic creation based on SEO keywords for SEO off-page and client blogs. • Strong research skills to create references from domestic and international websites/brands. • Good and strong communication skills to liaison with SEO team members and clients • Should be up to date with the current affairs, news, and details of brands that will be mapped to them. • Aware of the role of AI in content creation and search engine optimization. Content Writer responsibilities and duties • Create website content using SEO best practices to generate traffic to brand websites. • Regularly produce various content formats for client blogs and off-page efforts to improve SEO. • Refurbish content that has been produced previously for brands. • Analyze content marketing metrics and makes changes as needed. • Collaborate with the SEO team to create innovative content ideas. Content Writer Qualifications and Experience and skills: • Experience of 1-2 years • Bachelor’s degree in English • Basic knowledge of digital marketing tactics, including SEO and AI • Excellent writing skills, as well as the ability to communicate and collaborate effectively. • The ability to consistently meet tight deadlines. Interested? Share your CV - nidhi.bagwale@pivotroots.com Show more Show less