Content Writer

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Job Overview

Senior Executive – Content Writer

Food & Beverage or FMCG industry

Key Responsibilities

• Develop high-quality content for digital, social media, PR, and internal communication channels.
• Create engaging copy for Google ads, YouTube ads, website banners, blogs, and retail communication.
• Collaborate with design, photography, and video teams to produce cohesive and impactful brand communication.
• Ideate and craft content strategies that help grow audience reach, brand awareness, and engagement.
• Manage end-to-end communication for campaigns — from conceptualization to execution.
• Work with PR agencies to identify strong brand hooks and ensure timely, high-quality delivery of press materials.
• Draft and review scripts for product videos, promotional campaigns, and brand storytelling.
• Coordinate with internal stakeholders to ensure brand consistency across all content touchpoints.
• Edit and proofread content to maintain accuracy, tone, and style guidelines.
• Manage corporate and B2B communication as needed.

Qualifications and Skills

• Bachelor’s or Master’s degree in English, Communications, Marketing, or related field.
• Minimum

  6 years of relevant experience

  in copywriting or content creation.
• Prior experience in an

  advertising agency or the Food & Beverage industry

  is highly preferred.
• Excellent command over English — written and verbal.
• Strong understanding of

  social media trends, digital content formats, and consumer behavior

  .
• Proficient in managing cross-functional collaboration with creative, design, and marketing teams.
• Ability to think creatively and translate brand goals into engaging copy.
• A proactive, detail-oriented professional with a passion for storytelling and brand building.