Content Writer - Marketing

In this role, you will be responsible for managing content for various sections of websites, blogs, campaigns, promotions, social media sites, and press releases. Your key responsibilities will include: - Making service briefs based on the requirement of various stakeholders for content - Writing marketing content for websites, brochures, ads, blogs, video scripts, etc. - Managing online content or copy for webpages, newsletters, blog posts, and articles for promotional campaigns, press releases, and new products via freelance writers - Writing other types of content such as eBooks and presentations via freelance writers - Managing content on the database on various web properties to update and correct information - Reviewing all content delivered by different freelancers for different projects - Ensuring that content standards are consistently applied to publications and social media - Structuring web content layout to highlight the marketability of the content - Managing content project management - Recruiting a pool of freelancers who can work on the required content You will also work on content strategy with the Digital Marketing team, create a content strategy for the platform, social media, and blogs, and execute it via freelance writers. Additionally, you will be responsible for writing long and short-form articles for campaigns/partnerships and assisting with content for social media posts and press releases. Moreover, you will be responsible for creating and maintaining website copy for all pages of the website, ensuring the copy and messaging on the website is uniform and adheres to brand guidelines. You will also work on content marketing and optimization, understanding metatags, page description, keywords, and social media sharing features like titles, descriptions, and images. Additional responsibilities may include researching content topics and writing scripts for webinars or seminars and stakeholder management. Qualifications required for this role include: - 2+ years of experience in content management/writing - Bachelors or Masters degree - Strong verbal and written communication skills - Excellent copyediting and proofreading skills - Strong interpersonal, analytical, problem-solving, organizational, prioritization, decision-making, and conflict resolution skills - Ability to solve problems with keen instincts and organizational experience - Proficient user of MS Office A Plus: - Knowledge of Content Management Systems - Understanding of the academic research and publishing industry,