Content Writer - Marketing

Content Writer
Experience: 4–5 Years
Location: Thane
Job Description:We’re looking for a Content Writer who can come up with big ideas and turn them into content that connects. You’ll lead storytelling across platforms, mentor junior writers, and ensure brand consistency. If you thrive in a creative environment and love words as much as strategy, we want to hear from you.

Key Responsibilities:

• Write clear, compelling, and persuasive copy for a variety of marketing materials including advertisements, social media posts, email campaigns, marketing collateral, Ecommerce platforms and more. (Candidates having a marketing background is a plus)
• Collaborate with designers, stake holders, and other team members to ensure copy aligns with overall project goals and brand messaging.
• Assist in brainstorming sessions and contribute creative ideas for campaigns and content.
• Edit and proofread copy to ensure accuracy, consistency, and alignment with brand tone and voice.
• Conduct research to understand target audiences, industry trends, and competitor activities.
• Assist or lead ecommerce content and the development of content strategies that align with the company's marketing goals.
• Write articles and news blogs using relevant keywords to boost SEO ranking.
• Manage multiple projects and deadlines simultaneously while maintaining high-quality standards.

Qualifications:

• Atleast 4 years of experience in content writing, copywriting, or content strategy roles.
• Strong understanding of digital marketing, traditional marketing, social media platforms, and trends.
• Strong portfolio showcasing long-form, short-form, and digital-first content.
• Creativity and excellent command over English—grammar, style, tone, and storytelling.
• Experience in writing for B2B or B2C audiences.
• Strong understanding of brand voice, audience targeting, and marketing goals.
• Ability to work collaboratively in a team environment and take constructive feedback.
• Strong organisational skills and the ability to manage multiple tasks and deadlines.
• Basic understanding of SEO principles and how to apply them to copywriting, and content writing.

About Target PublicationsTarget Publications Pvt. Ltd. is a 2006 established education publishing house based out of Thane. In the last 18 years, Target has become a name to reckon with in academic books for the Maharashtra State Board. We have 900+ titles ranging from children’s books to competitive exam books. In 2023–24 alone, we sold more than 3.8 million books. Now, we are now looking at people who could join 350+ Targetians in our mission to keep transforming more lives through learning.

Job Types: Full-time, Permanent, Fresher

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Paid time off
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Work Location: In person