Content Writer - Marketing

About Us:

With a legacy of over 30 years, Inspirisys has excelled in driving digital transformation through cutting-edge technologies and as a subsidiary of CAC Holdings Corporation Japan, we embrace the core tenets of Japanese work culture, prioritizing quality and attention to detail to ensure our solutions meet the highest standards. This expertise has solidified our position as a trusted partner for industry-leading OEMs in the digital age. We specialize in custom-tailored solutions in Infrastructure, Enterprise Security & Risk Services, Cloud, Banking and Product Engineering & Development, empowering clients to meet their digital objectives.

Role Summary:

We are seeking an energetic and creative Content writer to join our Marketing team. The ideal candidate will be responsible for producing high-quality, engaging content across multiple platforms, supporting brand awareness and lead generation efforts.

Key Roles and Responsibilities:

• Develop high-quality content for a variety of channels including blogs, articles, whitepapers, social media posts, website content, email campaigns, case studies, and brochures.
• Research industry trends, emerging technologies, and competitors to produce insightful and relevant content that aligns with business priorities.
• Support and manage company social media platforms (LinkedIn, Twitter, Facebook, etc.) with consistent and engaging content to enhance online presence and reach.
• Collaborate with design, digital, and business teams to align content with brand tone, campaign goals, and visual storytelling.
• Assist in creating content calendars and ensuring timely content delivery across all platforms.
• Apply SEO best practices to content and continuously optimize for improved visibility and traffic.
• Work closely with internal stakeholders to understand solutions, translate technical inputs, and craft customer-centric narratives.
• Participate in brainstorming sessions to contribute creative ideas for integrated campaigns and thought leadership.
• Analyse content performance metrics and audience engagement to refine content strategies and improve impact.

The right candidate for this role must exhibit:

• Excellent verbal and written communication skills.
• Experience writing/editing troubleshooting, procedural information, and reference information.
• Ability to simplify complex technical topics into engaging content.
• Familiarity with standard style guides and their recommendations.
• Have a functional knowledge of SEO concepts.
• Familiarity with social media management and content tools (e.g., Hootsuite, Buffer, Canva).
• Understanding of SEO, content structuring, and keyword research.
• Proactive, collaborative, and able to manage multiple projects in a deadline-driven environment.
• Familiarity with technology and other technical concepts from a variety of industries is an advantage.

Qualification:

• 2–5 years of content writing or copywriting experience, preferably in a tech, SaaS, or B2B environment
• Strong command of the English language with exceptional writing and editing skills
• An interest in technology and software