Content Writer - Insurance

Roles and Responsibilities :

• Create diverse content:

  Produce a wide range of written material, including articles, blog posts, website content, email campaigns, social media posts, white papers, and educational guides.

• Translate complex topics:

  Break down intricate insurance policy language and legal jargon into clear, accessible, and reader-friendly content for various audiences.

• Conduct research:

  Perform extensive research on insurance products, industry trends, competitor offerings, and regulatory changes to ensure content is accurate and up-to-date.

• Optimize for SEO:

  Use search engine optimization (SEO) best practices, such as keyword research, to increase online visibility and drive organic traffic.

• Collaborate across teams:

  Work closely with legal, compliance, marketing, and product development teams to ensure all content is legally sound and aligned with overall brand goals.

• Maintain content quality:

  Edit and proofread all written materials for accuracy, clarity, and adherence to company style and brand voice.

• Manage content calendars:

  Ensure timely delivery of content by managing production workflows and editorial calendars.

• Analyze performance:

  Use analytics to track content performance and identify new content opportunities based on audience needs.

Required skills and qualifications

• Education:

  A bachelor's degree is generally preferred,

• Industry knowledge:

  A strong understanding of insurance concepts, terminology, and industry regulations is often required, and experience in the financial or insurance sector is highly preferred.

• Writing proficiency:

  Exceptional writing, editing, and proofreading skills with meticulous attention to detail are essential.

• Portfolio:

  Candidates must possess a strong writing portfolio that demonstrates the ability to handle complex topics and create content for various formats.

• Technical skills:

  Proficiency with Microsoft Office Suite, Content Management Systems (CMS) like WordPress, and SEO tools (e.g., Google Analytics, SEMrush) is often necessary.

• Soft skills:

  Successful candidates have strong analytical thinking, research abilities, and time management skills. They must also be adaptable, proactive, and capable of collaborating effectively with multiple teams