Content Writer

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Role Overview

highly skilled, fast-thinking, and politically aware Content Writer

English and Hindi

social media, campaigns, speeches, public statements, and real-time responses

Key Responsibilities (Clear & Structured)

1. Social Media & Daily Communication

• Write crisp captions, high-impact posts, and platform-specific content for Instagram, X (Twitter), Facebook, and YouTube.
• Craft engaging hooks, punchlines, and call-to-actions for reels, videos, and images.
• Adapt writing tone to suit different audiences — youth, civic groups, general public.

2. Campaign Writing

• Develop strong copy for campaigns such as

  “Infinite / Anant Indore”

  and other upcoming IPs.
• Create slogans, taglines, and thematic text for posters, videos, and events.
• Ensure cohesion with the Mayor’s broader narrative, vision, and messaging.

3. Speech Writing & Official Statements

• Draft speeches aligned with the Mayor’s tone, vision, and communication style.
• Prepare structured talking points, briefs, and notes for public events.
• Write official statements, press responses, and commentary on civic matters.

4. Trend Monitoring & Rapid Response Writing

• Track political, social, and geo-political trends in real time.
• Write

  fast, sharp, accurate tweets and responses

  relevant to emerging topics.
• Ensure alignment with the Mayor’s political position, sentiment, and communication boundaries.

5. Content Research & Insight Integration

• Collaborate with researchers to gather facts, civic insights, and contextual data.
• Convert complex topics into simple, relatable public communication.

6. Collaboration & Creative Integration

• Work closely with graphic designers, video editors, and the cinematographer to align visuals with messaging.
• Participate in ideation for storytelling formats, scripts, and campaign visuals.

7. Language & Tone Consistency

• Maintain a consistent

  bilingual communication style

  (English + Hindi).
• Ensure messaging reflects humility, vision, and the developmental spirit of Indore.

Requirements (Skill + Passion)

Essential Skills

• Excellent command of

  Hindi and English writing

  — grammar, flow, and clarity.
• Strong understanding of political, civic, and governance narratives.
• Ability to write for multiple formats: captions, speeches, press notes, slogans, video scripts.
• Fast writing ability with accuracy under time pressure.

Experience

• 2–5 years of experience in

  political communication, journalism, campaigns, or public communication roles

  .
• Prior experience with a political leader, government office, or communication agency is

  mandatory

  .

Mindset & Passion

• Passionate about politics, governance, public affairs, and narrative-building.

• Keeps up with daily news, debates, policy announcements, and global trends.
• Strong ownership mindset — commitment to shaping leadership communication.
• Ability to work in a fast-moving, mission-driven environment.

Professional Traits

• Quick thinker with excellent judgment.
• Highly reliable, discreet, and aware of communication sensitivities.
• Ability to simplify complex topics into public-friendly messaging.
• Healthy balance of creativity + discipline.

Why This Role is a Unique Opportunity

Your words will directly shape how Indore sees its Mayor — and how the public sees Indore.

From speeches to statements to social media narratives, you will be at the center of storytelling for one of India’s most dynamic city leadership visions.