Content Writer cum Social Media Executive

Job Title: Content Writer cum Social Media Executive

Location

Salary

Job Overview:

We are looking for a creative and detail-oriented Content Writer cum Social Media

Executive to join our marketing team. The ideal candidate will be responsible for creating

compelling content across various platforms and managing our brand’s voice on social media.

This role demands strong writing skills, a strategic mindset, and a passion for digital

communication.

Key Responsibilities:

Content Writing:

• Write clear, engaging, and SEO-friendly content for blogs, website pages, newsletters,

product descriptions, case studies, and more.

• Research industry-related topics and trends to create relevant and insightful content.

• Edit and proofread content for grammar, clarity, and tone.

• Collaborate with designers and marketing team members to develop content strategies

and campaigns.

• Track and analyze content performance using analytics tools, and refine output for better

engagement, discoverability, and conversion.

Social Media Management:

• Plan, create, and schedule posts across platforms (Instagram, Facebook, LinkedIn,

Twitter, etc.).

• Engage with the audience: respond to comments, DMs, and manage online community

interaction.

• Track and report on key social media metrics (reach, engagement, follower growth, etc.).

• Monitor trends and competitors to adapt and improve content strategy.

• ⁠Ensure all posts, captions, Maintain tone, design, and messaging uniformity across

platforms and campaigns for Brand ConsistencyKey Skills & Qualifications:

• Excellent command of English – both written and verbal.

• Proven experience in content writing and/or social media management.

• Familiarity with social media platforms and scheduling tools (e.g., Hootsuite, Buffer,

Meta Business Suite).

• Basic knowledge of SEO and keyword research.

• Creative thinking and ability to generate new ideas.

• Ability to work independently and manage multiple projects.

To Apply:

sravya.goparaju@plfipl.com