Content Writer

Role Overview
We are seeking a dynamic Content Writer with a strong orientation toward marketing. The role combines creative content development with practical marketing execution, requiring strategic thinking, audience understanding, and hands-on content creation in both English and Bengali.

Key Responsibilities – Content

• Write creative, high-impact content for social media captions, reels text, carousels, and digital campaigns
• Create and adapt content in English and Bengali, aligned to brand tone and communication goals
• Develop short-form and long-form content for marketing creatives, blogs, announcements, and promotions
• Edit, proofread, and refine content to ensure clarity, consistency, and engagement

Key Responsibilities – Marketing

• Support social media and digital marketing campaigns through content-led strategies
• Assist in campaign planning, content calendars, and launch communication
• Work closely with the marketing and design teams to translate objectives into compelling content
• Track content performance and suggest improvements based on engagement and reach
• Contribute ideas for brand positioning, audience growth, and campaign amplification

Required Skills & Qualifications

• Strong proficiency in creative content writing
• Excellent command of written English and Bengali
• Understanding of social media marketing and digital communication
• Ability to write content with a clear marketing objective and call-to-action
• Strong sense of audience behavior and content performance
• Good time management and coordination skills

Preferred Qualifications

• Experience in content marketing, brand communication, or digital marketing roles
• Familiarity with Instagram, Facebook, LinkedIn, and campaign-based content
• Basic understanding of analytics, boosting, and content performance metrics

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person