Social Media Strategist

Key Responsibilities:

• Strategy & Planning:
• Develop platform-specific content and engagement strategies aligned with brand goals.
• Create monthly content calendars and campaign roadmaps with measurable KPIs.
• Analyze competitor and industry trends to identify growth opportunities.
• Content Direction & Execution:
• Work closely with the design, video, and content teams to develop high-performing assets (static, reels, carousels, stories).
• Oversee brand voice and visual consistency across all digital touchpoints.
• Ideate campaign concepts around festivals, launches, and trending topics.
• Performance & Analytics:
• Monitor campaign performance, audience engagement, and follower growth.
• Generate regular reports with insights and recommendations for optimization.
• Leverage analytics tools (Meta Suite, LinkedIn Insights, Google Analytics, etc.) to track ROI.
• Community Management:
• Engage with followers, handle DMs/comments, and build meaningful online communities.
• Coordinate with PR and influencer partners to amplify reach.
• Innovation & Research:
• Stay updated on platform algorithm changes, emerging social tools, and content trends.
• Experiment with new formats (polls, UGC, live sessions, collaborations) to boost organic engagement.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment

Work Location: In person