Content strategist(IT Industry)

XpressEdu

0 years

15 - 20 Lacs

gurgaon

Posted:19 hours ago| Platform: GlassDoor logo

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Skills Required

content strategies support positioning strategy marketing audits analysis design storytelling seo analyze analytics publishing software saas technology writing editing research cms planning

Work Mode

On-site

Job Type

Full Time

Job Description

About the Role:

We are seeking a highly skilled Content Strategist with a strong background in the IT industry to develop, execute, and manage content strategies that support brand positioning, product awareness, lead generation, and customer engagement.

Key Responsibilities:

Develop and implement a comprehensive content strategy aligned with business goals and IT industry standards.
Create, manage, and optimize content across digital platforms—website, blogs, social media, email campaigns, and marketing collateral.
Conduct content audits and competitor analysis to identify gaps and opportunities.
Collaborate with product, marketing, and design teams to ensure technical accuracy and brand consistency.
Plan and execute content calendars, storytelling frameworks, and SEO-driven content.
Analyze content performance using analytics tools and provide insights for improvement.
Ensure all content adheres to brand guidelines, tone of voice, and industry compliance.
Manage content lifecycle—from ideation to production, publishing, and optimization.

Required Skills & Qualifications:

Proven experience as a Content Strategist, Content Manager, or similar role in the IT or tech industry.
Strong understanding of IT terminologies, software solutions, SaaS, and technology trends.
Excellent writing, editing, and storytelling skills with a tech-oriented mindset.
Hands-on experience with SEO, keyword research, and content analytics.
Ability to manage multiple projects and work collaboratively with cross-functional teams.
Proficiency in CMS platforms, content planning tools, and analytics dashboards

Job Types: Full-time, Permanent

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Work Location: In person

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