Content Strategist - Social Media

Key Responsibilities:

• Develop and implement a comprehensive content strategy that aligns with our brand vision and marketing objectives.
• Conceptualize and storyboard engaging, visually striking content pieces, with key focus on organic and sponsored social media platforms such as Instagram and Youtube (Short -Form & Long Form).
• Contribute creatively to script writing and copywriting, ensuring consistent brand identity and tonality.
• Oversee the content creation process, providing guidance and feedback to ensure high-quality, on-brand deliverables.
• Analyze content performance data and use insights to optimize future content pieces.
• Stay up-to-date with industry trends and best practices in content marketing and storytelling.
• Serve as a subject matter expert, educating and inspiring team members on effective content strategies.

Qualifications and Skills:

• 1+ year of experience in a content strategy or creative content role.
• Proven track record in delivering successful, data-driven content campaigns.
• Strong portfolio showcasing your work in creative storytelling and brand-building.
• Excellent written and verbal communication skills, with the ability to translate complex ideas into compelling narratives.
• Proficiency in storyboarding, script writing, and collaborating with cross-functional teams.
• Keen eye for visual aesthetics and an understanding of how design, imagery, and video can enhance content.
• Familiarity with content analytics and optimization techniques.
• Collaborative mindset and passion for mentoring and empowering team members.

Why Join TheraYog?

At TheraYog, we offer a unique opportunity to make a tangible impact on the lives of our customers. As a fast-paced, mission-driven startup, we value creativity, innovation, and a growth mindset. You'll have the chance to work alongside a talented, passionate team and contribute to the evolution of a brand that is redefining the wellness industry.

Our benefits package includes competitive compensation, generous PTO, comprehensive health insurance, and opportunities for professional development. Most importantly, you'll be part of a supportive, inclusive work environment that celebrates individual contributions and encourages everyone to bring their authentic selves to work.

If you're a content strategist who thrives on storytelling, enjoys working in a collaborative setting, and is eager to make a difference in the lives of our customers, we'd love to hear from you. Apply today and let's embark on an exciting journey together!

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹600,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you comfortable with a budget of upto 6 LPA?

Experience:

• Social media strategy: 1 year (Required)
• Creative writing: 1 year (Required)

Work Location: In person