Content Strategist

Job Description

Job Description: Content Strategist – Atrangi Studio Location: Remote Job Type: Full-Time Experience: 2 years+ in content creation, social media strategy, Freshers can also apply CTC : Rs. 6-7.5 LPA ( Based on experience) About the Role: We are looking for a creative and data-driven Content Strategist to lead content creation and storytelling for our brand Atrangi Studio. You will work closely with in-house creators and influencers to develop engaging social media content, marketing campaigns, and high-performing ad creatives. Key Responsibilities: Content Creation & Strategy: Develop compelling and relatable content for social media, working with in-house creators and influencers. Influencer & Creator Management: Continuously scout, onboard, and manage collaborations with influencers and content creators to amplify brand presence. UGC Ad Creative Development: Actively create and optimize UGC ad creatives for paid campaigns across platforms with the help of creators. Trend & Performance Analysis: Keep up with industry trends, analyze content performance, and refine strategies for maximum impact. Visual Storytelling: Build a strong brand narrative through engaging visuals, videos, and copy. Moment & Event-Based Marketing: Leverage festive, seasonal, and trending moments to craft impactful marketing campaigns. What we are looking for : Proven experience in social media content strategy , influencer marketing, and UGC ad creative development. Strong understanding of content performance metrics and ability to optimize for engagement & conversions. Ability to identify and capitalize on trends to create viral, high-performing content. Hands-on experience with video content, reels, and storytelling techniques . Passion for home decor, design, and lifestyle content is a plus. If you’re a creative strategist who can turn ideas into engaging, data-backed content, we’d love to hear from you! Show more Show less