Content Lead

Role - Content Writer Lead

Location - Erode

Responsibilities:

• Be responsible for driving Spotlight content efforts globally, including content programming and execution of cross-functional content strategy.
• Be an expert in internet culture and deeply understand how content platforms work, with a particular focus on UGC.
• Oversee a seven-day-a-week programming schedule and build tentpole content initiatives to inspire creation and engagement in the Global market.
• Analyze and report on the state of the local content and creation ecosystem, including content development efforts, performance, feedback, user experience, and cross-functional reporting.
• Develop incentives and platform feedback mechanisms that encourage inclusive and high-quality content creation from the entire online community. Help to develop creative tools and content formats that help more of our community express themselves.
• Support key content initiatives and coordinate execution with cross-functional partners, including Marketing, PR, Music, Product and Partnerships.
• Monitor and foster relevant and engaging trends to help define Spotlight content and ease community participation.
• Be an expert on Online Marketing and voice in order to extend the product offering in an authentic and grounded manner.
• Expertise in internet trends and pop culture
• Deep understanding of content platforms, especially UGC
• Strong creative taste and discretion and experience working on creative projects
• Outstanding analytical skills and a strong facility with data
• Ability to mix quantitative and qualitative inputs to inform decision-making
• Outstanding execution skills and the ability to proactively add value
• Highly resourceful, flexible and brings positivity to the work environment

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person