Content Lead

You are hiring a Content Lead in the health-tech and diagnostics industry based in Bangalore. As a Content Lead, you will play a crucial role in driving content planning, creation, and distribution across various digital channels. Your responsibilities will include developing and executing a content strategy that aligns with business goals, overseeing the creation of high-quality, SEO-optimized content, leading content calendar management, audits, and performance tracking, distributing content across blogs, social media, email, and paid channels, analyzing content metrics to optimize reach and engagement, maintaining a consistent brand voice across all touchpoints, and mentoring and leading a content team. To excel in this role, you should have at least 5-8 years of experience in content marketing or a related field, a strong understanding of SEO, analytics, and storytelling, excellent writing and editing skills, a collaborative mindset with experience working cross-functionally, and preferably experience in healthcare or wellness. Additionally, you will enjoy competitive salary with biannual performance-based hikes, medical insurance coverage for employees and dependents, the opportunity to work with a high-performing and inclusive team, and benefit from a people NPS over 90% and top-tier Glassdoor rating. Key Skills required for this role include writing, SEO, cross-functional collaboration, data analysis, digital marketing, project management, editing, storytelling, analytics, team leadership, brand development, communication skills, and content strategy.,