Content Editor

About Alt Carbon:

Alt Carbon was started by sibling tea planters Shrey and Sparsh Agarwal, in order to rescue their family’s tea estate from being at-risk of climate impact to becoming the frontier of climate action.

Read about our journey below:

Our Journey to Revive Darjeeling

To read more about our work, check out this news feature about us, go through this twitter thread, or have a look at our work in Darjeeling.

About the team

This hire is for a newly formed, ‘Climate Studio’ team at Alt Carbon, in Bangalore. We have classic 0-1 problems to solve. Climate change is real. We’re on a mission to remove 5 million tonnes of CO2 by 2030. Every organisation must play its part to meet net-zero emissions by 2050. We’re looking for folks who are determined to create impact with the work they do.

We’re a small and growing team of creators and doers. From folks who love reading SciFi, History, art, and playing a range of sports, we have it all. If you’re up for some good Darjeeling tea, exhibit high-agency, this role is for you.

About the role

The Content editor will report to the Head of Brand. This is a hands-on role, and will involve writing, editing, creative thinking, and ideating on strategies to make climate change real and actionable. The content will be primarily for our external owned media channels, helping build the brand quotient for Alt Carbon.

The ideal candidate should be adept at creative writing, comfortable with writing, and manage production end-to-end. The person will also have an additional hire to assist in our content efforts.

At Alt Carbon, we believe content is the mainstay of our brand strategy. The Climate Studio team will be driven wholly by content and use it as the lever to shape our brand. Therefore, this is a critical hire that will shape the brand in the coming years.

What you will do

• Owning all content that goes out from Alt Carbon on the website, social media, videos, blogs, research reports, bylined articles
• Elevate the quality of content, ideate, strategize on content to enhance branding efforts
• Set an editorial strategy to ensure content is consistent and compelling
• Conceptualise campaigns across all social media
• Write bylined articles that are forward-looking with regard to climate change, and policies
• Measure and analyse what’s working and what isn’t, with regard to the brand’s content marketing efforts
• Chart out an editorial strategy to ensure consistent and compelling storytelling
• Measure and analyse what’s working and what isn’t, with regard to the brand’s content marketing efforts.

What you will need

• Should have at least 5+ years experience - samples of past work is

  mandatory

  .
• The ability to use data and research to shape a narrative - samples of past work helps.
• An eye for snackable content that grabs attention - climate change is real, but also abstract. How can we change this narrative with compelling content, without scaremongering.
• Engagement-focused—knows how to create content that sparks views, shares, and interactions, but also focused on deeply-researched quality content that spurs interest.

Why Join Us?

There are innumerable JDs floated everyday in Bangalore. How many of them will offer you an opportunity to work on something as challenging, meaningful and important as Climate Change? And how many of them have operations in a place as beautiful, legendary and special as Darjeeling?