Content Creator

1.Content planning

• Conduct keyword research and trend analysis to identify high-performing topics and titles.
• Define content calendars — when and what type of content should be published (blogs, web copy, social media posts, campaigns).
• Experience writing scripts for podcasts, video content, and product explainers.
• Understanding of social media trends and platform-specific content strategies (Meta, YouTube, Instagram, LinkedIn).

2.Content Creation

• Comfortable being on camera and creating engaging video content for YouTube, Instagram, and Reels (bonus if you’ve managed or created content for your own channels).
• Ability to repurpose content into multiple formats (e.g., blogs → reels, podcasts → blogs)
• Write high-quality, engaging, and SEO-optimized blogs, articles, web copy, product descriptions, and marketing materials.
• Edit and proofread content with a strong focus on accuracy, clarity, and brand tone.
• Develop

  short-form and long-form video scripts

  , voiceover content, and storyboards.

3.Collaboration

• Coordinate with marketing and product teams to ensure consistent messaging across channels.
• Work closely with designers to align content with visuals for posts, creatives, and campaigns.
• Collaborate with performance marketing teams to create

  conversion-focused content

  for ads.
• Ability to manage external freelancers or agencies (writers, editors, videographers) if needed.

4. Research

• Conduct market, competitor, and audience research to guide content decisions.
• Stay updated with industry trends, best practices, and emerging platforms.
• Use analytics tools to

  measure content performance

  and optimize strategies.
• A/B test headlines, captions, and content types to improve engagement and conversions.
  

Key Skills & Requirements:

• Proven experience as a Content Writer / Content Strategist / Copywriter / Content Creator.
• Strong research, editing, and storytelling skills with attention to detail and accuracy.
• Excellent command of English language and narrative techniques.
• Familiarity with analytics tools (Google Analytics, Search Console, Meta Insights, YouTube Studio, etc.).
• Ability to plan, execute, and analyze content campaigns end-to-end.
• Creative mindset with an understanding of what drives clicks, engagement, and conversions.
• Collaborative spirit — comfortable working with designers, marketers, and product teams.
• Experience in

  personal branding content, influencer-style content, or UGC (user-generated content)