Influencer & Affiliate Marketing Manager

Job Title: Influencer & Affiliate Marketing Manager

Department: Marketing

Employment Type: Full-Time

Experience: 02 to 05 Years

Location: WFH

About the Role

As our Influencer & Affiliate Marketing Manager, you'll lead both influencer and affiliate marketing initiatives, helping scale meaningful partnerships, creative campaigns, and revenue-driven collaborations. Your expertise in platforms like Shopify Collabs, GoAffPro, and UpPromote will enable seamless management of influencer relations and affiliate networks.

Key Responsibilities

Influencer Marketing

• Conceptualize and implement influencer marketing strategies aligned with brand goals.
• Identify, vet, and onboard influencers (across Instagram, YouTube, etc.) whose values align with the brand.
• Manage end-to-end influencer collaborationfrom outreach and contracts to content review and performance tracking.
• Monitor campaign performance metrics (reach, engagement, ROI) and share actionable insights with stakeholders.
• Ensure compliance with regulations and disclosure requirements.

Affiliate Marketing

• Design and manage affiliate programs using GoAffPro, Shopify Collabs, and UpPromotehandling setup, customization, and integrations.
• Recruit, onboard, and nurture affiliate partners, offering support and incentive structures.
• Leverage both referral links and coupon codes for tracking and rewarding affiliate-driven conversions.
• Analyze affiliate performance (CPA, sales volume, ROI) and optimize programs for growth.
• Report on campaign performance, identifying areas for improvements and scaling.
• Cross-Channel Collaboration
• Work closely with creative, social, paid media, and ecommerce teams to synchronize messaging across channels and campaigns.
• Coordinate content generation, briefs, and timelines with internal stakeholders.

Required Qualifications & Skills

• 25 years of hands-on experience in both influencer and affiliate marketing.
• Proven proficiency with tools such as : Shopify Collabs, GoAffPro, UpPromote.
• Strong understanding of digital performance metrics (CPA, ROI, CAC, conversions).
• Excellent communication, negotiation, and relationship-building capabilities.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Organized, proactive, and adept at managing multiple campaigns simultaneously.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Familiarity with influencer compliance standards and e-commerce marketing trends.
• Experience in the Indian e-commerce or D2C market.