Content Creator

About MAY & CO.

MAY & CO. crafts small-batch, essential bar-quality cocktail mixers made with real, locally sourced ingredients. We believe in creativity, authenticity, and transparency — offering handcrafted mixers made only from real ingredients, without artificial flavors. Our mission is to simplify cocktail-making so everyone can enjoy delicious, bar-worthy cocktails at home.

Role Description

Content Creator

Key Responsibilities

• Conceptualise, shoot, and edit high-quality reels and short-form videos focused on cocktails, recipes, lifestyle content, behind-the-scenes and brand storytelling.
• Produce content optimised for Instagram, Meta Ads, YouTube Shorts, and other digital platforms.
• Shoot product photography, ingredient shots, lifestyle images, and creative flatlays with consistent brand aesthetics.
• Generate new creative ideas around cocktails, party culture, seasonal themes, new launches, gifting, and home-entertaining.
• Script, storyboard, and develop visual narratives that communicate the brand’s mission and real-ingredient philosophy.
• Create daily social media content including reels, photos, stories, posts, and ad assets.
• Stay updated on platform trends, audience preferences, and emerging content formats.
• Edit videos with clean transitions, text overlays, colour grading, and brand-aligned styling.
• Maintain organised content libraries and manage raw footage and final assets.
• Collaborate with marketing, brand, and performance teams to create content for campaigns, ads, website, and product pages.
• Coordinate with influencers and UGC creators to ensure consistent visual direction and content quality.
• Capture content during events, sampling activities, shoots, and retail activations.
• Track content performance and use insights to refine future creative direction and output

Qualifications

• 2–4 years of experience as a Content Creator, Video Creator, Social Media Creative, or Editor
• Strong portfolio of reels, video edits, and visual content (food and beverage experience is a plus)
• Proficiency in shooting, both mobile and camera-based
• Skilled in video editing tools such as Adobe Premiere Pro, Final Cut, CapCut, VN, etc.
• Knowledge of photography, lighting, and composition
• Strong understanding of Instagram trends, short-form formats, and digital storytelling
• Excellent communication and creative thinking skills
• Ability to work independently and collaboratively
• Bachelor’s degree in Marketing, Media, Journalism, Communications, Design, or related fields (preferred but not mandatory)

Skills (Optional but valuable)

• Experience working with food or drink brands, D2C brands, or lifestyle brands
• Ability to create simple cocktail recipes
• Basic graphic design skills (Canva, Figma, Photoshop)
• Experience shooting lifestyle content with people or models
• Understanding of brand guidelines and visual identity systems