Content Coordinator – Jewellery Brand

Job Profile: Content Coordinator – Jewellery Brand

Experience: 1–3 years (Jewellery/Fashion/Lifestyle brand experience preferred)

About the Role

We are looking for a creative and detail-oriented Content Coordinator to manage and execute our content strategy across all digital platforms. The ideal candidate will be responsible for building a strong content pipeline, overseeing social media execution, and ensuring consistent brand storytelling for our jewellery brand.

Key Responsibilities

1. Content Strategy & Roadmap

• Develop monthly and quarterly content roadmaps aligned with brand goals.
• Plan content themes for product launches, campaigns, festivals, and promotions.
• Coordinate with design, marketing, and product teams for seamless execution.

2. Social Media Management

• Create and manage social media calendars across Instagram, Facebook, YouTube, Pinterest, etc.
• Oversee end-to-end execution of posts, reels, stories, ads creatives, and influencer content.
• Monitor trends, hashtags, and competitor activity to enhance content performance.

3. Content Creation & Coordination

• Write compelling copy for website banners, product pages, social media, and ads.
• Coordinate with photographers, videographers, models, and agencies for shoots.
• Manage product photoshoots and ensure content is brand-consistent and high-quality.

4. Website Content Management

• Upload and optimise product descriptions, metadata, and visuals on the website.
• Ensure timely updating of new collections, blogs, and seasonal campaigns.

5. Performance Tracking

• Track content performance across platforms.
• Provide weekly/monthly reports and insights to improve content quality and engagement.

Required Skills

• Strong understanding of fashion & jewellery content trends.
• Excellent communication & copywriting skills.
• Experience with Canva, basic editing tools, and social media scheduling platforms.
• Ability to manage multiple tasks, timelines, and creative teams.
• Knowledge of SEO, analytics, and performance tracking tools is a plus.

Qualifications

• Bachelor’s degree in Marketing, Communications, Fashion, Media, or related field.
• 1–3 years of experience in content or social media management (preferably in jewellery/fashion/luxury).
• Proven portfolio or record of managing content for a brand.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person