54 Consumer Marketing Jobs - Page 2

Location(s): India City/Cities: Gurugram Travel Required: 00% - 25% Relocation Provided: Yes Job Posting End Date: July 30, 2025 Shift: Job Description Summary: At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our incumbent will persuade and inspire others and understand the lifetime value that a strong brand foundation can bring. We ve got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing. Business Title: Director, Marketing Emerging Categories Reports Into: Senior Director, Marketing Emerging Categories Location: Gurgaon, Haryana (IN) Focus, Scope and Impact Category Management Lead the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business. Deliver profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets. Develop integrated marketing plans and outstanding execution in the marketplace. Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio. Consumer Research & Insights Develops comprehensive understanding of the brand s consumer base, their attitudes and behaviours to formulate the appropriate integrated consumer marketing and communication programs Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise). Stakeholder Management Partner with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or speciality merchandise, etc.) to direct their work activities to generate concepts for effective execution Leads and participates in key global/regional projects to ensure maximum synergy across markets Minimum Qualifications and Requirements: Bachelor s degree in Business / Marketing / Communications or related field required; Master s degree is preferred. Overall 8-10 years of experience in a previous marketing role; preferably a stint in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution). Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties) are needed. Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans. What We Can Do For You Challenging Work our unique global system offers constant opportunities to develop world-class skills and a truly international career. Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Creative Team Culture: Be inspired by the best brand leaders and marketeers in the world, which creates a creative culture that supports taking risks and innovation. Skills: Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Leads the development of the brand within the context of the agreed strategies to maximise long term sales and profitability. To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans including TV and print media. To ideate and execute ATL and BTL strategy which is pre decided by the marketing leadership team, with close collaboration with the Marketing Services team. Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team This includes new launches Preferred Industries Automotive Industry Education Qualification MBA; MBA in Marketing General Experience 4-10 years (Min 3 years sales experience is preferred Critical Experience Should have prior field sales experience.Is able to develop commercially and financially sound business proposals.Has the ability to garner consumer insights, generate innovative brand concepts and product ideas; Has the ability to develop and execute effective media plans, Has the ability to understand multiple stakeholder interests and respond accordingly System Generated Core Skills Strategic Planning Sales Market Planning Marketing Social Media Marketing (SMM) ATL Advertising Customer Relationship Management (CRM) Media Strategy Project Management Program Management Program Development Product Planning Sales Planning Market Research Consumer Insighting Idea Generation Stakeholder Management Product Knowledge Brand Strategy Process Knowledge - MPDS Brand Activation Advertising Sales Support Marketing Campaigns Brand Marketing Customer Value Proposition Visual Brand Identity & Communication Consumer Marketing Marketing Metrics Marketing Strategy Promotional Marketing

Job Summary What you need to know about the role In this role, you will lead a workstream solutions for complex, ambiguous and high-visibility business challenges. You will set and execute on a vision that reflects your deep analytical expertise. You will be a thought partner to Marketing leadership teams. Meet our team Our Marketing Analytics transformation is in full swing. We embarked on a path of transforming and building a world class Marketing Analytics Org recently. Our team helps to power PayPal s high growth Marketing organization by delivering actionable insights and business intelligence to Consumer Marketing Org for our 200+ million customers. Job Description Your way to impact You will partner with these teams to understand the insights they require to manage and grow their business and leverage cross-functional teams to develop and land solutions that meet their needs at scale. You are deeply curious and persistent in gaining knowledge about our products and go-to-market strategy. You will have exposure and visibility to PayPal Sales, Product, Finance & Market Insights teams, as you work with them to create a holistic solution to Marketing problems. We are a team of entrepreneurial, enthusiastic, and client-focused members. Your day to day The successful candidate will be responsible for providing data-driven insights including but not limited to Business casing, Deep dives, Modelling, Campaign Performance readouts and optimisation. The candidate will also be responsible for delivering accurate , action driving recommendations to drive business performance and investment optimisation Manage multiple analytical projects at a time, in a fast-paced, intense, and results-oriented environment Influence stakeholders to make business decisions in alignment with global measurement approaches What do you need to bring Degree in Statistics, Mathematics, Applied Mathematics, Computer Science, Operations Research, Engineering, Economics 2 + years of experience in analytics, data science or management consulting or equivalent analytical and project management experience Hands on experience of Python, SQL & BigQuery Accomplished Contributor, with experience managing high-performing Data Scientists and Quantitative Analysts Experience working within and driving strategy for large, global, complex organizations across multiple stakeholders and teams Exceptional problem-solving skills, with strong ability to drive towards action and impact Experience in managing analytics projects from inception to delivery, including developing structured solutions Experience with visualizations, dashboards, and reports Experience with data modelling, machine learning algorithms, and data science techniques. Experience explaining technical concepts and analysis implications to varied audiences and translating business objectives into analyses ** We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please dont hesitate to apply. Preferred Qualification Subsidiary PayPal Travel Percent 20 For the majority of employees, PayPals balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Our Benefits We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https//www.paypalbenefits.com . Who We Are Click Here to learn more about our culture and community. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. . Belonging at PayPal Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. Any general requests for consideration of your skills, please Join our Talent Community . We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don t hesitate to apply.

Develop and execute comprehensive end-to-end marketing strategies for leading eCommerce platforms. Plan and achieve consumer traffic, profitability, and ROI/ROAS targets through effective performance marketing campaigns. Align and finalize quarterly and annual activation plans by integrating trade and marketing strategies with platform partners, followed by regular performance reviews. Build and maintain strong vendor relationships to leverage industry best practices, ensuring high-quality campaign planning and execution for marketing initiatives. Monitor, analyze, and report key performance metrics to identify opportunities for optimizing KPIs across all areas of responsibility. Drive accelerated growth on emerging top eCommerce platforms by managing terms of trade negotiations, inventory availability, promotions, and strategic account initiatives. Design, develop, and oversee the delivery of both standard and customized reporting solutions. Collaborate cross-functionally with consumer marketing, creative agencies, account management, and trade & marketing teams to ensure alignment and effectiveness. Provide expert guidance on digital marketing best practices, emerging tools, and system improvements. Initiate and lead growth-oriented projects and analytical strategies to support eCommerce objectives, working closely with eCommerce partners to understand business challenges, key focus areas, and growth drivers, translating these into actionable analytical initiatives.

Responsibilities & Key Deliverables Manage a set of dealerships to achieve the business parameters like volumes, market share, collection, deliveries, spares part sales etc. Ensuring viable distribution network by appointing dealers, sub-dealers for appropriate market coverage. Ensure availability of trained manpower in adequate quantity at dealerships. Facilitate / coach the dealers and his staff for implementation various systems like MSS, Pancharatna etc. Ensure availability of appropriate service infrastructure and drive implementation of service systems for improving customer satisfaction. Execution of events like local level sales promotion campaigns, product launches etc. Train the dealer salesmen on pre-sales and sales processes, new product features / modifications. Track the competitor activities, capture feedback on performance of competitor (and our) products. Design and implementation of specific incentive schemes for dealers. Liaisoning with financial institutions / banks for exploring new avenues for retail financing of product Preferred Industries Education Qualification Diploma in Engineering; Bachelor of Engineering General Experience 5-10 years Critical Experience System Generated Core Skills Business Development Consumer Insighting Consumer Marketing Credit Management Customer Profitability Customer Relationship Management (CRM) Customer Segmentation Manpower Management Financial Reporting Inventory Management Lead Generation Market Research Marketing Campaigns Marketing Metrics Performance Management Product Knowledge & Application Promotional Activities Territory Coverage Optimization Working Capital Management Capability Building Enquiry Management System Generated Secondary Skills

Responsibilities & Key Deliverables Manage a set of dealerships to achieve the business parameters like volumes, market share, collection, deliveries, spares part sales etc. Ensuring viable distribution network by appointing dealers, sub-dealers for appropriate market coverage. Ensure availability of trained manpower in adequate quantity at dealerships. Facilitate / coach the dealers and his staff for implementation various systems like MSS, Pancharatna etc. Ensure availability of appropriate service infrastructure and drive implementation of service systems for improving customer satisfaction. Execution of events like local level sales promotion campaigns, product launches etc. Train the dealer salesmen on pre-sales and sales processes, new product features / modifications. Track the competitor activities, capture feedback on performance of competitor (and our) products. Design and implementation of specific incentive schemes for dealers. Liaisoning with financial institutions / banks for exploring new avenues for retail financing of product Preferred Industries Education Qualification Diploma in Engineering; Bachelor of Engineering General Experience 5-10 years Critical Experience System Generated Core Skills Business Development Consumer Insighting Consumer Marketing Credit Management Customer Profitability Customer Relationship Management (CRM) Customer Segmentation Manpower Management Financial Reporting Inventory Management Lead Generation Market Research Marketing Campaigns Marketing Metrics Performance Management Product Knowledge & Application Promotional Activities Territory Coverage Optimization Working Capital Management Capability Building Enquiry Management System Generated Secondary Skills

From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients next big idea. We are looking for a Marketing Manager, India to help drive Mintel s brand awareness in India market, develop and execute marketing plan and campaigns to boost business growth. This role is based in Mumbai, India, reporting to Vice President of APAC Marketing and Communications. What You Will Be Doing Strategy planning: Along with your line manager - APAC Marketing and Communications Vice President, create a comprehensive marketing strategy for Mintel in India targeting mainly clients from marketing, product innovation, consumer marketing insight functions of CPG brands. The strategy needs to include clear objectives, fit into local market business needs. Marketing operation programs execution: you are responsible in developing a marketing calendar of operational programs for Mintel in India market and smooth execution of those programs, including but not limited to content based lead generation campaign, demand generation campaign, webinars, offline workshops, trade shows, speakership, sponsorship identification and negotiation Stakeholder relationship management: as Marketing Manager for India, you are responsible for building and maintaining trust and good relationships with your stakeholders from both internally and externally, including Mintel Insight Team, Sales team, trade show organizers, partners, global teams, etc to work as one team in order to support business growth. Marketing performance review and analysis: you are responsible for building a marketing performance review report for India market on quarterly basis with data support to analyze what works, what does not work, what improvement needs to be done, how to adjust for a better next quarter. Who We Are Looking For Minimum Bachelor degree with 6-8 years working experience in marketing function, experiences with multi-channels a plus Experiences in organizing offline events, joining industry trade shows, conference speakership, producing content marketing pieces like lead generation campaigns and email campaigns Fluent in English both verbal and written Working knowledge of Salesforce, Marketo, WordPress, MS 365 Dynamics preferred Responsibility: we need you to have strong sense of responsibility and ownership of India Marketing to drive things forward; Passion: we want you to be passionate about what you are doing, passionate about creating impactful marketing campaigns that helps drive business growth in India; Business acumen: we want you to have strong business sense as this role will need to work closely with sales team to help drive sales leads generation and conversion. Team player: this role sits in APAC Marketing Team, we want you to be a team player with wider marketing team and other functions for smooth partnership and coordination. Efficiency: we are a fast-paced team with multiple projects going on, we want you to prioritize the projects yet work efficiently to keep the ball rolling. Details driven: There is no perfect marketing events or campaigns, but we do believe close attention to details will make a difference in delivering great campaigns. Data-driven: Customer journey incudes multiple brand touchpoints, which are created by marketing and PR through different channels, we want you to have a data-driven mindset so you can review your marketing campaign performance by analyzing related data to optimize the marketing operational effectiveness. What We Offer: A culture that supports true collaboration whilst embracing remote working. Flexible start time and end time. Blended (office/home) approach to work with Monday, Tuesday and Wednesday in the office Approach to personal development where we encourage individuals to grow and share what they ve learned. Social events, both within the department and across the company. Generous annual leave and wider circle employee benefits. Additional one day off to celebrate your birthday. Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives). Giving back is part of our culture with this in mind, Mintel gives employees 2 days leave per year to join local volunteering activities organised by our Mintel Gives (where applicable). Mental health and wellbeing support via Modern Health App. Beautifully designed offices foster collaboration and fun. Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace. #LI-JY #HYBRID

Consumer Marketing Manager (FMCG) Job Description : This role is responsible for managing the trade spends effectively for all categories and build on distribution strength by leveraging cross category opportunities across traditional trade Candidate Profile : Deep understanding of managing sales & distribution channels Understanding of trades and spends Good knowledge of Salesforce Automation. Knowledge of marketing initiatives Understanding of GTM strategies Analytical Skills with a sound understanding of business concepts like Margins, Discounts, ROI, Pack mix etc.Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experien

We are Looking for Program Manager for BTL promotion and Activation, FMCG and FMCD, Handling Promoters and even getting new business for Company in BTL Promotion, Inshop Visibility and Promotion in Modern Trade. Required Candidate profile Candidate must have minimum 10 Years of Experience in handling Promotion, Sampling activity in Modern Trade and General Trade in Bangalore for multiple FMCG Companies Trade Marketing.

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: We seek a highly motivated and result-driven Brand Partnership Manager to join our B2B team. This role is focused on creating strategic partnerships with Brands to drive brand visibility and new customer acquisition through innovative co-branded campaigns. Key Responsibilities: Identify and onboard leading FMCG brands for strategic partnerships. Design and execute co-branded campaigns integrating Paytm's offering with the brands. Lead end-to-end partnership lifecycle - from ideation, negotiation, execution, to performance tracking. Collaborate with internal teams (marketing, tech, legal, finance) to ensure seamless execution and tracking. Analyze performance metrics and continuously optimize campaigns for better ROI and customer engagement. Maintain strong relationships with partner brand stakeholders to ensure long-term collaboration and account growth. Skills that will help you succeed in this role: 5-6 years of experience in brand partnerships or strategic alliances (preferably in FMCG, FinTech, or consumer marketing). Strong understanding of co-branded campaigns, offline-to-online marketing integrations. Excellent communication, negotiation, and stakeholder management skills. Ability to think strategically while managing execution on the ground. Self-starter with a high degree of ownership and entrepreneurial mindset. Why join us Merit-based culture that thrives on self-motivated & driven individuals who are set out to make a successful career in India’s fastest-growing Fintech Organization. Agile & democratic setup that gives space to your creativity, and offers the opportunity to work at scale coupled with an environment that encourages diverse perspectives at all times. Compensation If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Responsibilities & Key Deliverables 1. Leads the development of the brand within the context of the agreed strategies to maximise long term sales, market share and improve brand score. 2. To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans (including TV and print media)" 3. To ideate and develop communication that would drive the specific objectives as agreed with the top management and in line with the brand objectives" 4. To drive, monitor and execute the Digital KPIs while working closely with the Marketing Services team. 5. Contributes to the annual brand planning process and consciously implements and deploys budgets allocated to the brand 6. Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team. This includes new launches, refreshes and variant launches 7. Work closely with regional sales teams to plan and execute regional marketing activities to achieve region specific goals. 8. To track competition, market trends, consumer trends to plan marketing interventions on assigned brand. " 9. Lead the process of consumer insighting to identify growth opportunities and drive innovation in product development, new launches and as well as marketing initiatives. 10. To contribute to the development of strategies for category growth. Preferred Industries Automotive Industry Education Qualification MBA; MBA in Marketing General Experience 4-10 years (Min 3 years sales experience is preferred Critical Experience Marketing Strategy (Build & Implement), Brand Strategy (Build & Implement), Market Research (Design & Implement), Marketing Metrics (Knowledge & Tracking), Consumer Marketing (Knowledge & Application), Brand Management, Visual Brand Identity (Design & Implement), Consumer Insighting, Customer Value Proposition (Design & Communicate) Project Management, Stakeholder Management, Sales Support (Monitoring), Brand Activation (Design & Implement), Promotion Activites (Design & Implement), MPDS Knowledge (Application), Marketing Campaigns (Design & Implement), Advertising & Visual Communication (Design & Implement), Product Knowledge (Benchmarking)

About the Company : https://yasharth.com/ Job Role : Manager - Sales & Marketing ( Cosmetics and Cosmeceuticals) Job Location : Navi Mumbai Reporting to : Business Head Department :Consumer About the Role We are seeking a dynamic and results-driven individual to lead our brand's marketing initiatives, focusing on enhancing brand visibility and driving sales growth. The ideal candidate will possess a blend of strategic thinking and hands-on execution capabilities, ensuring our brand resonates with target audiences and achieves commercial objectives. Role & Key responsibilities Brand Strategy Development: Formulate and implement comprehensive brand strategies that align with business goals and market dynamics. Marketing Campaign Management: Design, execute, and oversee integrated marketing campaigns across various channels, including digital, print, and events, to boost brand awareness and sales. Sales Collaboration: Work closely with the sales team to develop promotional strategies, sales tools, and training materials that support sales objectives. Market Research & Analysis: Conduct thorough market research to understand consumer behaviour, identify trends, and assess competitive landscapes to inform marketing strategies. Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI. Performance Monitoring: Track and analyse key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies as needed. Cross-Functional Collaboration: Coordinate with product development, sales, and other departments to ensure brand consistency and alignment across all touchpoints. Skills and Qualification :- Bachelor's degree in Organic Chemistry with business, marketing, or a related field. MBA is preferred. Minimum of 6-9 years in handling Personal Care, Cosmetics and Cosmeceuticals of finished products. Hands-on experience in Brand Management /Strategy building / Consumer Marketing campaigns and Optimization of promotion ads. Proven track record of success in sales in cosmetics & skincare business. Strong analytical, negotiation, and presentation skills. Good command of spoken and written English. Stay up-to-date on industry trends and new products . Works collaboratively with others and fosters teamwork.

Snr Specialist Cat Mgt SPW Apparel EM Job Details | adidas Search by Keyword Search by Location Select how often (in days) to receive an alert: Snr Specialist Cat Mgt SPW Apparel EM Senior Specialist Category Management BU Sportswear Emerging Markets Area: Emerging Markets Department: Brand (BD-1) Direct Reporting Line: Senior Manager Category EM Dotted Reporting Line: Subsidiary/territory: EM Location: Gurgaon GSMS Grade: P1 Purpose Overall Relevance for the Organization: As Assistant Manager Category Management Sportswear Apparel you will drive category business success through supporting the Emerging Markets Business Unit with all Category Management related tasks. You will support the implementation of global Concepts-to-Consumer strategies in a locally relevant way for Emerging Markets, considering different consumer needs and distribution channel requirements within Emerging Markets Clusters. Collaborate regularly with EM cluster/country organizations global stakeholders to support execution and to identify business opportunities in the market to maximize net sales and profitability. Key Responsibilities: Support the Emerging Markets Senior Manager Sportswear with all range management tasks within the parameters set by the EM Range Architecture team. Drive category management for assigned category across all KPIs, with the objective to maximize business opportunities. Execute the seasonal Go-To-Market process and calendar milestones for Emerging Markets. Support Emerging Markets Common Range and exclusive strategies, considering different consumer- and distribution channels requirements. Support the cross-functional EM alignment across all Brand and Support functions stakeholders. Facilitate efficient communication with respective Cluster stakeholders, to enable executional excellence as well as driving upwards communication to Global stakeholders. Support BU data analysis and category tracking (e.g., BOH Reports, Campaign Tracking, Sell-Through Reports). Act as single point of contact (SPOC) for system related tasks, including Article Master Data maintenance in RMA, maintaining the Ranging Management Tool, and other relevant systems (e.g., M-3, DART, BI etc.). Responsible for leading all BU ranging activities in RMA, adhering to seasonal RMA timelines set by the MOPS Team. Support the BU with M-3 Range Tool (Range board creation, sample order placement, etc.). Support BU requirements with regards to sell-in tool creation, milestone meeting preparations and coordination. Understand the EM consumer and retail environment including distribution channels, competitors and pricing strategies. KPIs: EM Net Sales, Category growth, Business segment growth EM Category Range optimization based on range architecture guidance. EM Common Range implementation and sell-out rate. Executional excellence across seasonal Go-To-Market Milestones. Executional excellence in system and data maintenance. Key Relationships: EM Business Unit Sportswear Training Team EM Horizontal Brand Teams (Concept-to-Consumer, Marketing Operations, Brand Activation) EM Business Units (Running, Football, Originals, Outdoor) EM Cluster/Country Category Management / Concept-to-consumer teams EM Channel, Finance, Demand Planning Global Business Unit Training Sportswear Knowledge, Skills and Abilities: Strong analytical skills and attention to detail Collaborative with strong communication skills Structured, organized and process oriented. Intermediate to advanced skills in MS Office Respectful Teamplayer Experience in Category Management and Merchandising are an advantage Passion for sport and fashion Ability to work on own initiative and adhere to timelines Ability to make fact-based decisions Requisite Education and Experience / Minimum Qualifications: University Degree in Business or Marketing Category Management/ Ranging/ Merchandising- or Account Marketing / Sales Experience Advanced user of Excel and PowerPoint Fluent in English (verbal and written COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

Requisition ID: 59378 Position Type: FT Permanent Workplace Arrangement: #LI-Onsite About Kerry Kerry is the worlds leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment. About the role Food Service sits as a key strategic growth platform for Kerry Group, significantly impacting our business and helping us deliver our strategy and vision. You will be responsible for driving growth through the marketing deliverables across Middle East and Africa Foodservice Customers whilst working in alignment with the Food Services General Manager (GM), and the wider Food Service commercial team. This role will develop relevant and proactive insights, Lead marketing initiatives and execute the foodservice business plan across the Middle East and Africa (MEA), focusing on our Da Vinci Gourmet (DVG) brand. You will partner with the teams to ensure best in class customer engagement. You will be adept at harvesting insights to create a clearly defined go-to-market plan aligned to business strategy and growth opportunities. Key responsibilities Strategy/ Opportunity management / Customer Management: Own the develop and execute a localized MEA foodservice plan for the region Support with execution of Best-in-class customer engagement experience Support the opportunity pipeline for both new and existing customers, aligning and prioritizing to strategic focus and plans. Review success of marketing activation plans for FS across MEA against key KPIs. Drive demand creation and performance aligned to account plans. Consumer Insights : Stay well-informed of changes in competitive landscape and to enable design differentiated strategies and positioning Develop and own a comprehensive understanding of current channel / dynamics, consumer trends, key customers positions and strategies, etc. Partner with regional insights team to deliver compelling proprietary market and consumer insights that drive and support channel / Sub-Region strategic commercial decisions Use data to assess success of previous campaigns/ initiatives and recommend corrective action where necessary Qualifications and skills Related Bachelor s Degree strong passion for marketing and food/food technology Min 5 years of experience in either FMCG/ Food Beverage marketing/ product management in a multi-national company environment Excellent presentation and communications skills Strong analytical skills analyzing consumer / marketing / sales data - Ability to anticipate customer (internal and external) needs Strong project time management skills; ability to manage multiple details and deadlines in a matrix organizations Strong consulting and facilitation skills (diplomatic and collaborative). High energy, can-do approach, high level of emotional intelligence A passion for actively engaging across the business, building partnerships based on trust and integrity. Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a starter kit, investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name. Recruiter: #LI-RG1 Posting Type: LI

Job Title: Digital Marketing Analyst Job Summary We are seeking a highly analytical and insights-driven Digital Marketing Analyst to support digital marketing efforts at an FMCG brand in Nigeria. The ideal candidate will be responsible for measuring performance across digital platforms, identifying key trends, and delivering actionable business insights that improve ROI, guide strategy, and fuel growth. Key Responsibilities: 1. Digital Performance Analytics: Track, measure, and report on KPIs across all digital marketing channels (Meta, Google, TikTok, YouTube, programmatic, influencers, etc.). Build and maintain performance dashboards for real-time monitoring and decision-making. Analyse media campaigns (paid, owned, and earned) to understand impact and optimize performance. 2. Data-Driven Insights & Optimization: Translate campaign data into actionable insights for content, creative, audience targeting, and media investments. Identify trends, opportunities, and gaps in digital performance, consumer behaviour, and competitive landscape. Recommend A/B testing strategies and optimization plans to enhance digital efficiency. 3. Platform & Tool Proficiency: Utilize tools like Google Analytics (GA4), Meta Ads Manager, TikTok Ads Manager, Google Data Studio, Looker Studio, and other mar tech tools. Understand attribution models, media mix modelling, and customer journey tracking. 4. Reporting & Business Impact: Prepare monthly and quarterly reports with clear narratives for senior stakeholders. Link digital KPIs to broader brand and business objectives awareness, consideration, penetration, and sales uplift. 5. Collaboration & Integration: Partner with the central brand, creative, and media teams to ensure data-driven planning and execution. Liaise with digital agencies, media buying partners, and tech vendors to align reporting and improve data integrity. Required Skills & Experience: 3+ years experience in digital marketing analytics, performance marketing, or digital strategy. Strong analytical and numerical skills with proficiency in Excel, SQL (preferred), and data visualization tools. Experience working with digital media platforms (Meta, Google Ads, TikTok, YouTube, DV360, etc.). In-depth knowledge of digital metrics (CPM, CTR, CPC, ROAS, Conversion Rates, etc.). Ability to interpret complex data into clear, actionable insights. Experience in FMCG or consumer marketing is a strong plus. Soft Skills: Strategic thinker with attention to detail. Strong communication and presentation skills. Ability to work cross-functionally and influence decision-making. Proactive, curious, and thrives in a fast-paced environment.

Role & responsibilities Set KRAs to be Achieved & SOPs of both client and PPMS to be followed and ensure timely delivery of the agreed task Manpower and Route Management Ensure Manpower on ground strength as per budget allocated; Controls Attrition & Absenteeism, achieve Call Efficiency, PJP Vs Actual Visit. Team training and evaluation Activity Management – Ensure Activity Implementation on time, Asset Implementation and Maintenance, Negotiation etc. Required to set target and achieve the target of Visibility, Promo & Availability Score On time & Accurate Market Reporting. Data accuracy and analytics. Onetime escalation of issues with suggested solutions to internal as well as external prospects Review operations with client and Reporting Manager. Ensure all HR/Admin and Accounts related SOP are followed In addition to above duties and functions any other assignment given by the management occasionally or on a daily basis is to be performed.

Role & responsibilities This role is responsible for managing the trade spends effectively for all categories and build on distribution strength by leveraging cross category opportunities across traditional trade Preferred candidate profile : Deep understanding of managing sales & distribution channels Understanding of trades and spends Good knowledge of Salesforce Automation. Knowledge of marketing initiatives Understanding of GTM strategies Analytical Skills with a sound understanding of business concepts like Margins, Discounts, ROI, Pack mix etc. Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM. Experience must cover Budget management, marketing planning and portfolio marketing mix management

Competencies Overall Feedback Responsibilities & Key Deliverables Manage a set of dealerships to achieve the business parameters like volumes, market share, collection, deliveries, spares part sales etc. Ensuring viable distribution network by appointing dealers, sub-dealers for appropriate market coverage. Ensure availability of trained manpower in adequate quantity at dealerships. Facilitate / coach the dealers and his staff for implementation various systems like MSS, Pancharatna etc. Ensure availability of appropriate service infrastructure and drive implementation of service systems for improving customer satisfaction. Execution of events like local level sales promotion campaigns, product launches etc. Train the dealer salesmen on pre-sales and sales processes, new product features / modifications. Track the competitor activities, capture feedback on performance of competitor (and our) products. Design and implementation of specific incentive schemes for dealers. Liaisoning with financial institutions / banks for exploring new avenues for retail financing of product Preferred Industries Education Qualification Diploma in Engineering; Bachelor of Engineering General Experience 5-10 years Critical Experience System Generated Core Skills Business Development Consumer Insighting Consumer Marketing Credit Management Customer Profitability Customer Relationship Management (CRM) Customer Segmentation Manpower Management Financial Reporting Inventory Management Lead Generation Market Research Marketing Campaigns Marketing Metrics Performance Management Product Knowledge & Application Promotional Activities Territory Coverage Optimization Working Capital Management Capability Building Enquiry Management System Generated Secondary Skills

Job Title : Brand Manager - Nutraceuticals Company: USV Private Limited Location: Mumbai, India Reporting to: Head of Marketing Role Purpose: We are seeking a dynamic and entrepreneurial Brand Manager/Senior Brand Manager to build and grow our Nutraceuticals portfolio from the ground up. The ideal candidate will have a strong marketing foundation, hands-on experience in brand conceptualization or restaging, and expertise in new product introductions and digital media. This role is pivotal in driving 5X growth and establishing USV as a leader in the well-being space. Key Responsibilities: Brand & Product Strategies: Assist in creating brand plans, collaborate with agencies for 360-degree campaigns, and drive digital/social media marketing. Execution & Promotions: Ensure seamless execution of marketing initiatives, including POS materials, demos, and trade activations. Media Planning: Develop media strategies aligned with brand objectives and optimize visibility across channels. New Product Development (NPD): Lead competition tracking, product differentiation, and packaging innovation within regulatory norms. Trade Marketing: Design frameworks for distributor engagement, pricing strategies, and on-ground activations. Marketing Research: Commission studies to understand consumer behavior, track brand health, and evaluate campaign success. Budget Management: Oversee A&SP spend, ensuring adherence to budgets and timely agency payments. Qualifications & Experience: Education: MBA from a premium institute in India or abroad. Experience: 6+ years in Marketing, with at least 4 years in Marketing at leading consumer-facing organizations. Experience managing projects end-to-end is a must. Skills: Strategic thinking and entrepreneurial mindset. Expertise in digital/social media marketing and media planning. Strong project management, negotiation, and interpersonal skills. Integrity and a results-driven approach.

About us: TMB (Trusted Media Brands) is the worlds leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader s Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is powered by content that s inspired and created by our fans. Engaging more than 200 million consumers worldwide, our content available across streaming TV, social media, web, and print sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at Trusted Media Brands. Location: Gurgaon, India About the role: The Consumer Marketing Team at TMB is looking for an Associate Marketing Manager. This position will report to the Senior Marketing Manager and be responsible for Book & Magazine Direct Mail/Print campaign setup, execution and analytics; and admin functions as needed. About you: The ideal candidate for this role is able to juggle multiple projects at once and has an analytical mindset, excellent problem-solving skills and deep understanding of direct marketing principles. In addition, you possess a collaborative spirit and have strong presentation and communication skills and thrive on an opportunity to present to senior leadership and build relationships. Your day-to-day: Work with manager to set up and execute the names selection of print campaigns, provide campaign reporting, and manage the campaign timeline. Prepare campaign/weekly results reporting as needed. Perform independent campaign analysis and performance tracking, creating hypotheses and optimization opportunities for future campaigns, looking into trends and identifying potential discrepancies and errors. Approve material cost sheets vs budget, flagging discrepancies Proactively identify and evaluate new campaign opportunities and convert them into short-term or long-term projects. Collaborate actively with broader marketing, database and data teams to ensure successful campaign execution. Participate in departmental or cross-team meetings to communicate results and issues. Execute reporting using advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF formulas and data filters. You have: BA (Marketing or Business Administration) required 2-3+ years experience in Consumer Marketing as an analyst or marketer. Prior media and/or subscription experience is preferred but not required. Experience with campaign performance analytics such as but not limited to variance to plan analysis, Indices / test result analysis and Profit / LTV analysis. Problem-solving skills, with an exceptional ability to digest new information, master new techniques and translate knowledge to others in a fast-paced environment An ability to prioritize and organize issues / projects for self, internal team, and external partners An attention to detail and a great number sense Excellent written and verbal communication skills, as well as presentation skills Experience in any BI tool a plus Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint Our Benefits: We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https: / / www.trustedmediabrands.com / careers / . India specific benefits: Comprehensive Time Off policies Maternity and Paternity Time off Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine* Access to Mental Health Reimbursement Annual Sport reimbursement and home office reimbursement Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. This role is offered by TMB through Jukin Media India Private Limited.

About Us Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: We seek a highly motivated and result-driven Brand Partnership Manager to join our B2B team. This role is focused on creating strategic partnerships with Brands to drive brand visibility and new customer acquisition through innovative co-branded campaigns. Key Responsibilities: Identify and onboard leading FMCG brands for strategic partnerships. Design and execute co-branded campaigns integrating Paytm's offering with the brands. Lead end-to-end partnership lifecycle - from ideation, negotiation, execution, to performance tracking. Collaborate with internal teams (marketing, tech, legal, finance) to ensure seamless execution and tracking. Analyze performance metrics and continuously optimize campaigns for better ROI and customer engagement. Maintain strong relationships with partner brand stakeholders to ensure long-term collaboration and account growth. Skills that will help you succeed in this role: 5-6 years of experience in brand partnerships or strategic alliances (preferably in FMCG, FinTech, or consumer marketing). Strong understanding of co-branded campaigns, offline-to-online marketing integrations. Excellent communication, negotiation, and stakeholder management skills. Ability to think strategically while managing execution on the ground. Self-starter with a high degree of ownership and entrepreneurial mindset. Why join us Merit-based culture that thrives on self-motivated & driven individuals who are set out to make a successful career in India’s fastest-growing Fintech Organization. Agile & democratic setup that gives space to your creativity, and offers the opportunity to work at scale coupled with an environment that encourages diverse perspectives at all times. Compensation If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Role & responsibilities : Reviewing Operations team performance and gaps to be identified, planned & executed to their best to the organization. Identify Market opportunities and insights: New task opportunities within the client stream and continued engagement with client team and operations team Market visit calendar to be published for each month by the 15th of the previous month & to be shared in the monthly review as plan vs achievement’ Build a 1+1 succession plan for up to OE/OM levels. Have a competency development and execution plan with timelines for self & Team Invoicing & Payment - ensure on time billing & collection that includes variable fee CSAT - Measures Annually, Deep analysis on reasons of areas of concern scored low by the client, Action plan to improve on those areas, follow up in the monthly meeting on progress of the low points to ensure we don’t get poorly scored the next time, Suggesting and implementing ways to improve on other parameters to improve overall scores Wallet Share - Specific to Deep Delivery engagement, continued merchandizing & In store promoter program Cross category task acquisition - new geography task acquisition. Deliver target gross margin to each acquired task Build Consistency with Client Category team to in-store execution, branding, signage & adjacencies to execution Support & execute pure staffing & staff augmentation program pay roll management Strategize and suggest newer execution methods to leverage market insights, cross category, competition learning In addition to above duties and functions any other assignment given by the management occasionally or on a daily basis is to be performed respectively.

Purpose of the job: To Maintain Basic Hygiene at Nuvoco Network through BTL Activities and Create Brand Pull. Brand Promotional Activities, Brand development, Outdoor advertisement. Role & responsibilities : Proactively engage target audience and influencers to understand their evolving need and measure the impact of marketing initiatives. Engage with internal & external stakeholders - procurement, vendors, channel partners to drive marketing initiatives at speed. Track competition activity & design plans to maximize market impact. Track whole sale prices and retail prices of Nuvoco and competition on regular basis Work with Sales and other departments to ensure that marketing activities are aligned with the overall business goals. Physical Meeting with Channel Partners to understand their Needs. VMX Data Updating and Ensuring 100% Completion MoM. Ensuring Completion of various relationship programs running time to time Budget, IR, PR Data Submission on or Before Given Timeline. Ensuring Subharambh SLA 100% MoM. Coordinate with vendor for timely Bill Submission within Given Timeline. Drive premium products DGMF for Dealers, Retailers and New Dealers.

Whats in it for you? Lead a dynamic field sales team and drive real results Own the game plan for growthstrategy, execution, and innovation Work cross-functionally with some of the sharpest minds in FMCG Make big moves with big brands in a fast-paced, purpose-driven culture Grow your career with world-class learning and leadership exposure What You'll Do: Drive our Route to Market strategy across channels and markets Build and develop a top-notch sales team that wins consistently Partner across Sales, Marketing, RTM, and Finance to bring plans to life Lead key KPIs—sales, cost, people, and productivity Take charge of new launches, regional activations, and growth pilots Champion tech, process, and governance to scale smartly What You Bring: MBA from a premier B-school 5–8 years’ experience in FMCG sales (including 3+ years as ASM/Business Manager) Regional/National exposure in sales planning & execution A strong commercial lens, inspiring leadership, and a get-it-done attitude Apply now on the below link and lead the change where it matters most— on the ground and in the hearts of consumers. https://careers.mars.com/global/en/job/R124727/Regional-Customer-Marketing-Manager-West;-Mars-Petcare;-Mumbai

As part of this team, We are seeking a passionate and detail-oriented Adobe Digital Analytics Specialist to join our Business Insights & Analytics team. This role focuses on driving end-to-end digital data strategies using the Adobe Experience Cloud ecosystem, with a strong emphasis on Adobe Analytics , Customer Journey Analytics (CJA) , and Adobe Experience Platform (AEP) . The ideal candidate will collaborate closely with developers, marketers, and product owners to deliver robust tracking solutions and actionable insights that power personalised digital experiences. Core Responsibilities Define, implement, and maintain scalable tagging strategies using Adobe Experience Platform (AEP) and Adobe Data Collection (Launch) . Configure and manage data collection using Adobe Web SDK and Data Layer standardization practices. Leverage Adobe Analytics and Customer Journey Analytics (CJA) to monitor performance and analyze cross-channel user behavior . Partner with development and product teams to design robust data layer specifications aligned with business requirements. Debug and validate Adobe tags using tools like Adobe Experience Platform Debugger , browser DevTools , and custom QA scripts. Create comprehensive dashboards, segments, and calculated metrics in Adobe Analytics/CJA for key stakeholders. Ensure all tracking solutions adhere to data privacy regulations (e.g., GDPR, HIPAA). Maintain documentation for tag management, data layer specifications, and implementation guidelines. Required Qualifications Proven experience with Adobe Analytics and Customer Journey Analytics (CJA) for digital performance reporting and insights. Hands-on expertise in Adobe Experience Platform (AEP) , especially in Real-Time Customer Profile and schema configuration. Proficiency in Adobe Data Collection (Launch) and Web SDK implementation, including rule configuration and extensions. Strong understanding of JavaScript , browser debugging, and custom code implementation within the Adobe ecosystem. Experience creating or managing structured data layers aligned with digital analytics best practices. Familiarity with privacy-compliant tracking and governance (GDPR, HIPAA). Good-to-Have / Preferred Experience Experience with Adobe Target for A/B testing and personalization. Exposure to Adobe Experience Manager (AEM) and understanding how content structure affects analytics. Familiarity with Adobe Journey Optimizer (AJO) and its connection to journey orchestration and event-based triggers. Knowledge of server-side tagging concepts and use of edge-based data collection. Working experience with non-Adobe platforms like Google Tag Manager or Google Analytics is a plus but not mandatory. Understanding of CDP integration , audience segmentation, and real-time event forwarding . Skills & Competencies Strong analytical thinking and attention to detail. Ability to clearly communicate technical concepts to business stakeholders. Collaborative mindset with a passion for building scalable and future-ready analytics systems . Proactive problem solver with the ability to work independently and in cross-functional teams. Education & Experience Bachelors or Master s degree in Computer Science , Data Science, Analytics, or related field preferred. 3+ years of hands-on experience working with Adobe Experience Cloud tools in digital analytics roles.