54 Consumer Marketing Jobs - Page 3

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers including businesses, governments, and campuses and creating a marketing system that nurtures learners throughout their professional lives. As a Paid Marketing Manager focusing on managing and expanding Coursera s affiliate program, you will be responsible for leading and scaling one of our highest-impact customer acquisition channels. You will own the global strategy and execution across affiliate and influencer performance marketing, driving both short-term performance and long-term sustainable growth. As an individual contributor, you will be managing a high-performing agency partner to grow Coursera s presence through strategic partnerships with top-tier affiliates, long-tail publishers, and influencers across global markets. You ll lead data-driven campaign planning and execution, optimize performance through rigorous analysis, and collaborate cross-functionally with other paid channels, organic social, brand, regional marketing teams, data science, product,, and media agency partners (as needed) to ensure we are driving performance and effectively communicating our brand. To be successful in this role, you ll define and execute the strategic roadmap for affiliate and influencer marketing, manage a performance-driven budget, and consistently meet acquisition targets. Responsibilities: Own and lead the global strategy and day-to-day operations of Coursera s affiliate and influencer marketing programs, ensuring seamless execution across campaigns, creatives, tracking, and partner support Drive data-informed growth by overseeing performance analysis across markets globally, partners and campaigns using internal analytics tools and dashboards Lead and optimize the end-to-end partner lifecycle from affiliate and publisher discovery, vetting, and onboarding to ongoing relationship management and strategic development Develop and execute scalable acquisition and promotional strategies in collaboration with top-tier publishers, influencers, and agency partners to support priority products, seasonal campaigns, and regional initiatives Oversee the creation and execution of compelling communications, content, and campaign assets to drive partner engagement and performance at scale Act as the primary liaison with Coursera s affiliate and influencer agency, ensuring consistent delivery, innovation, and alignment with business goals Basic Qualifications: 7+ years of experience in affiliate & influencer marketing, performance marketing, partnerships with a strong focus on customer acquisition, revenue, and measurable growth, with at least 3 years in a leadership or strategic role Proven track record of leveraging data to drive strategic decisions, with advanced proficiency in Looker, Looker Studio, Excel, or equivalent analytics tools Demonstrated success in leading and executing high-impact marketing campaigns across global markets, including experience with partner outreach, activation, and performance optimization Exceptional communication and relationship management skills, with the ability to collaborate effectively across geographies and time zones to represent Coursera externally with partners and affiliates Experience leading external agencies or vendor relationships to scale partner programs and campaigns, strategy, and execution Preferred Qualifications: Experience managing global campaigns or partnerships across key markets such as the NAMER, EMEA, APAC, and LATAM Prior work with marketing or partnership teams in consumer tech, e-learning, or subscription-based businesses Familiarity with affiliate and influencer platforms (e.g., Impact, Partnerize, Rakuten, ShareASale) and marketing automation tools. Experience with fraud detection tools like AdPolice, Impact, BrandVerity, The Search Monitor, Adthena, etc. Familiarity with SQL and Google Suite is advantageous Strategic understanding of customer acquisition funnels and performance marketing metrics (CAC, ROAS, LTV) If this opportunity interests you, you might like these courses on Coursera: Influencer Marketing Strategy Affiliate Marketing Course Social Media Marketing Specialization #LI-MJ1 Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org. For California Candidates, please review our CCPA Applicant Notice here. For our Global Candidates, please review our GDPR Recruitment Notice here. #LI-Remote

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Promotions & POS Marketing Assistant supports the development and execution of promotional campaigns and Point of Sale (POS) marketing activities across retail and business channels. This role is responsible for ensuring marketing materials are delivered on time, effectively implemented, and aligned with client brand standards to drive customer engagement and sales growth.Role requires Digital Marketing Ads & Promotion creation/design Education: Bachelor's degree in Marketing, Business Administration, or a related field (preferred). Relevant certifications in marketing or project management are a plus.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Familiarity with marketing tools and platforms, including POS management systems. Basic understanding of data analysis and reporting tools. Knowledge of retail and consumer marketing principles. Attention to Detail:Ensure high-quality execution of marketing materials and campaigns. Organizational Skills:Ability to manage multiple tasks and meet deadlines. Communication:Strong verbal and written skills to coordinate with teams and vendors. Collaboration:Work effectively in a team-oriented environment. Adaptability:Respond to dynamic business needs and priorities. Familiarity with POS or promotional marketing is preferred. Roles and Responsibilities: Campaign Support: Assist in planning and coordinating promotional campaigns, ensuring timely delivery of assets and materials. Work with vendors and internal teams to develop, produce, and distribute POS marketing materials.2. POS Marketing Execution: Support the deployment of POS materials in client retail locations, ensuring brand compliance and quality standards. Coordinate with regional teams to monitor the implementation of promotional displays and campaigns.3. Reporting and Analytics: Track and report the performance of promotional campaigns, gathering insights to inform future strategies. Assist in analyzing customer and sales data to evaluate campaign effectiveness.4. Administrative Support: Maintain accurate records of campaign details, budgets, and timelines. Assist in managing relationships with vendors, suppliers, and marketing agencies.5. Compliance and Quality Assurance: Ensure all promotional and POS materials meet client brand guidelines and regulatory requirements. Qualifications Any Graduation

Job Objective: Mass offline team focuses on driving acceptance at offline merchants across urban and rural markets across the country. The Marketing Lead is responsible for building a strong merchant base and ensuring a strong relationship with them. The role will require keen observation of merchant and customer behaviour, along with available performance data to modify and evolve regional plans and suggest product / process innovations for better service of customer needs. The incumbent will therefore be responsible for setting up team to drive acquisition and quality targets in an efficient manner. Reporting Matrix: The role will report to Marketing Head Offline Business and will be based out of Bangalore Responsibilities: • Driving Retail Visibility - executing through Regional Marketing Managers (RMM) • Monthly/ Quarterly planning of material - Collateral planning and Planogram formulation • Innovation in Visibility Elements for Mass • Branding/marketing for market share - conceptualizing scale projects like Photo QR, Soundbox Deployment, etc • Regional deployment audit to improve quality of servicing in the field • Identifying regional problems and taking initiatives to solve them with RMMs • Designing of National collaterals to improve TOMA and preference of in the merchant community • Improving Business app engagement Increase #merchants using Business app Drive awareness and adoption of Business app features • Driving various product led interventions to simplify and automate way of working resulting in increased efficiency • Coordination with various external stakeholders (Ex: printing partners, delivery partners, agencies) to ensure SLAs are adhered • Brand Presence / Awareness events (Offline) - Mall Activations /Canter /Marathons /Enclaves /OOH Planning for national campaigns, etc.

Manage a set of dealerships to achieve the business parameters like volumes, market share, collection, deliveries, spares part sales etcEnsuring viable distribution network by appointing dealers, sub-dealers for appropriate market coverage Ensure availability of trained manpower in adequate quantity at dealerships Facilitate / coach the dealers and his staff for implementation various systems like MSS, Pancharatna etcEnsure availability of appropriate service infrastructure and drive implementation of service systems for improving customer satisfaction Execution of events like local level sales promotion campaigns, product launches etcTrain the dealer salesmen on pre-sales and sales processes, new product features / modifications Track the competitor activities, capture feedback on performance of competitor (and our) products Design and implementation of specific incentive schemes for dealers Liaisoning with financial institutions / banks for exploring new avenues for retail financing of product Preferred Industries Tractor Farm Sector Education Qualification Diploma in Engineering; Bachelor of Engineering System Generated Core Skills Business Development Consumer Insighting Consumer Marketing Credit Management Customer Profitability Customer Relationship Management (CRM) Customer Segmentation Manpower Management Financial Reporting Inventory Management Lead Generation Market Research Marketing Campaigns Marketing Metrics Performance Management Product Knowledge & Application Promotional Activities Territory Coverage Optimization Working Capital Management Capability Building Enquiry Management