Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

Home
>
Jobs in visakhapatnam
>
Paytm
>
Manager - City Marketing

Manager - City Marketing

Paytm

7 - 8 years

5 - 9 Lacs

visakhapatnam

Posted:1 week ago| Platform:

Apply

Skills Required

marketing strategies distribution marketing campaigns consumer marketing performance marketing marketing strategy financial services fintech partnerships consumer behavior marketing communication market share strategic partnerships

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Team :

The marketing team at Paytm is at the forefront of building the brands relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels.

About the role:

We are looking for experienced City Marketing candidates to drive our growth and own market share in a specific city. This is a critical role responsible for developing and executing a hyper-local marketing strategy, ensuring our brand resonates with the community and delivers results across all online and offline channels.

Responsibilities

1. Develop and Execute City-Level Strategy: Design and implement comprehensive marketing

plans tailored to your city. You will be responsible for the overall results, ensuring PTM captures and maintains market leadership.

2. Hyper-Local Communication: Create and manage local marketing communications in the native language, leveraging deep regional insights to connect with the local audience.

3. Offline and Online Growth: Own the full marketing funnel for your city, driving growth through

a mix of channels, including local partnerships, events, and performance marketing.

4. Cross-Functional Collaboration: Act as the primary point of contact for your city, working closely with national teams responsible for referrals, performance marketing, and third-party online merchants. You will ensure a seamless flow of information and execution.

5. Brand and Awareness: Provide critical local insights for any city-level brand or awareness

campaigns, including those in local languages. Your input will be essential for making sure our

campaigns are relevant and impactful.

6. Partnership Building: Identify and build strong, strategic partnerships within the city to expand our reach and influence.

7. Performance Monitoring: Continuously monitor and analyze city-level results across all channels to optimize strategies and ensure we achieve our market share goals.

Skills that will help you succeed in this role:

Minimum 7-8 years experience in marketing, with a strong background in regional or city-level

roles. and minimum 4 years in consumer Marketing is mandatory.

Preferred a native speaker of the city's primary language with a deep understanding of the local culture, market dynamics, and consumer behavior.

Experience in fast-paced, consumer-facing industries like FMCG, fintech, Telecom is highly

preferred.

Proven ability to develop data-driven marketing strategies and translate insights into action.

Excellent communication and collaboration skills to effectively manage relationships with both local partners and national teams.

A self-starter who is results-oriented and takes full ownership of their city's performance.

Education:

Post-graduate in MBA is preferred.

Why join us :

A collaborative output-driven program that brings cohesiveness across businesses through

technology Improve the average revenue per user by increasing the cross-sell

opportunities. A solid 360 feedback from your peer teams on your support of their goals.

Respect, that is earned, not demanded, from your peers and manager.

More Jobs at Paytm

Sales Team Lead

Hyderabad

3 - 6 yrs

INR 4 - 7 Lacs

City Head - QR sales

Hyderabad

6 - 8 yrs

INR 15 - 20 Lacs

Key Account Manager- Oil& Gas

Bengaluru

5 - 9 yrs

INR 11 - 15 Lacs

Sales- Team Lead

Bengaluru

3 - 6 yrs

INR 4 - 7 Lacs

Area Sales Manager - Midmarket Sales (EDC Retail)

Bengaluru

3 - 7 yrs

INR 7 - 11 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Paytm

Fintech / Digital Payments

Noida

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

Manager - City Marketing