Trade Customer Marketing Manager

Location- East India

Contact- Can reach 7892648654 (Call/wtsapp)

Job Purpose:

Key Responsibilities:

1. Customer Marketing:

• Design and implement customer marketing initiatives to enhance brand visibility and engagement.
• Work closely with the product development team to ensure marketing strategies align with product launches and updates.
• Develop customer segmentation strategies to target different consumer groups effectively.

2. Promotional Activities:

• Plan and manage in-store promotions, product displays, and merchandising activities.
• Coordinate with retailers to ensure optimal product placement and visibility.
• Track and evaluate the effectiveness of promotional campaigns, adjusting strategies as needed.

3. Collaboration and Coordination:

• Liaise with the sales, product development, and supply chain teams to ensure seamless execution of marketing plans.
• Partner with external agencies and vendors to develop creative materials and manage marketing events.
• Conduct regular training sessions for sales teams on product knowledge and promotional strategies.

4. Budget Management:

• Develop and manage the trade and customer marketing budget.
• Monitor spending to ensure alignment with allocated resources and business objectives.

5. Reporting and Analysis:

• Track and report on key performance indicators (KPIs) to measure the success of trade and customer marketing activities.
• Conduct post-campaign analysis to identify strengths, weaknesses, and areas for improvement.
• Strong in Excel Reporting

Qualifications:

• MBA preferred.
• Minimum of 5 years of experience in trade marketing, customer marketing, or a related role, preferably within the FMCG or baby care industry.
• Strong understanding of trade marketing principles, customer segmentation, and promotional strategies.
• Excellent analytical, communication, and project management skills.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and marketing analytics tools.
• Strong Presentation Skills .
• Age should be Below 30.

Key Competencies:

• Strategic thinking and problem-solving abilities.
• Strong leadership and team management skills.
• Excellent interpersonal and negotiation skills.
• Results-oriented with a focus on driving sales and market share growth.
• Ability to adapt to a fast-paced and dynamic work environment.

Working Conditions:

• Office-based position with travel for meetings, events, and retailer visits.
• Flexibility to work extended hours as needed to meet business objectives.