Posted:2 days ago|
Platform:
Work from Office
Full Time
Role Overview
We are looking for a Consumer Insights professional (6 10 years) who combines research expertise with an entrepreneurial mindset - someone who takes ownership, has a bias for action, and proactively brings the voice of the consumer into business decisions. This hands-on, end-to-end role spans across Qualitative and Quantitative researches such as brand health tracking, segmentation, comms testing, consumer journey mapping, opportunity sizing, and white space identification driving growth across ALLEN s offline and online businesses. Travel is expected for field immersions and market visits.
Job Responsibilities:
Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and
market/category entry studies.
Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.
Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations
Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking
Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners
What we are looking for:
Experience: 6 10 years in consumer insights / market research (agency + client side mix preferred but not mandatory)
Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling
Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver
Business Acumen: Ability to link insights to growth strategies and influence stakeholders
Languages: Fluent in English & Hindi
Mobility: Willing to travel for research and market immersions
Allen Digital
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