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Consumer Insight / User Research (Quantitative & Qualitative)

Consumer Insight / User Research (Quantitative & Qualitative)

5 years

|

0 Lacs

Noida Uttar Pradesh India

Posted:3 days ago| Platform:

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Skills Required

research management strategies surveys scanning segmentation mobile software test usability measurement reports technology psychology sociology statistics marketing communication design data analysis timeline

Work Mode

On-site

Job Type

Full Time

Job Description

Objective of the Position: Assist in local research team management in establish and implement overall research strategies. Develop reasonable research plans with clear objectives. Effectively conduct or organize local teams to carry out user research projects Collect and analyse user behaviour through field visits, user interviews, surveys, desk research etc. Projects include but not limited to: user scanning (segmentation), target user deep dive, mobile software experience demand mining, new function concept test / usability test, NPS / user satisfaction / user experience measurement etc. Advocate research findings to diverse audiences through written reports and in-person presentations; promote the implementation of research outputs. Continuous up-skilling in research related methodology and technology as value add to the team. Qualification Required: 5+ years’ experience of user research (both qualitative and quantitative methods). At least bachelor's degree in Psychology / Sociology / Statistics / Anthropology / Marketing / Business / Economics / Information Technology / Management or related fields. Able to communication effectively in English — written and verbal. Fluency in other local languages. Familiar with a variety of user research methodologies, such as: interviews and fieldwork, moderating focus group conversations, survey design and data analysis. Experience conducting a range of research methods applicable to all product stages from conception to release and driving tangible outcomes with product teams and a proven record of accomplishment of success. Successfully manage and deliver on multiple projects / initiatives with tight timeline in a fast-paced environment. Positive attitude; Be responsible and high spirit of team-working Show more Show less

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Consumer Insight / User Research (Quantitative & Qualitative)

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