Consultant- Primary Market Research

Trinity Life Sciences

0 years

3 - 10 Lacs

Gurgaon

Posted:2 days ago| Platform: GlassDoor logo

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Skills Required

research development design strategy testing analysis flexibility clustering regression automation efficiency checks report presentation visual data leadership engagement coaching collaboration mathematics management statistics engineering marketing consulting healthcare programming sas spss excel writing surveys evidence

Work Mode

On-site

Job Type

Part Time

Job Description

Ensures development of a successful project / workstream plan after high level direction from the senior project lead with a clear understanding of project objectives
Takes ownership of methodology instrument design for market research projects to address key objectives based on high level guidance provided by senior project team member
Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights
Anticipates potential challenges in analysis and proactively works with team to figure out a mitigation strategy
Demonstrates creative flexibility and innovation to modify design approach as necessary with more abstract client feedback or changing business project objectives
Is able to use the prior experience to apply advanced statistical knowledge (CHAID, Choice modeling, Clustering, kNN, Regression etc.) to solve a business problem
Ensures that team members are able to execute the analysis with right analytical approach and proper quality check guidelines
Proactively creates good processes and automation set ups to increase the efficiency and quality of the deliverables
Responsible for quality of entire team and all materials; double-checks all project materials and analysis provided from other team members
Maintains focus on strategic implications of analytical insights, and effectively guides junior team member(s) to achieve necessary depth and breadth of insights
Ensure client needs and preferences are incorporated into slide development; customizes report to audience and format of presentation when developing deliverables
Guides development of new slide frameworks and visual templates that can present key data / insights powerfully
Sends timely and thoughtful responses to client/leadership requests, questions, and needs
Presents project findings & recommendations to clients in a compelling and engaging way (when appropriate based on client presentation preferences)
Responsible for professional development, engagement and coaching of junior team members
Teaches best practices to junior team members for structured written and verbal communication
Demonstrates a desire and willingness to learn, and learns for all interactions and team members on a project/team
Adapts working style as needed, developing strong collaboration and trust across team members
Demonstrates good judgement across all interactions, and a respect for all team members internally and externally

Education: A bachelor or master’s degree in a quantitative, analytical discipline, such as Operations Research, Applied Mathematics, Economics, Management Science, Data Science, Statistics, or Engineering will be preferred.

Consultants - Minimum 3 years of experience in Market Research and marketing consulting work. Knowledge of US healthcare market will be a plus
Experience in execution of advanced analytical methods – CHAID, Hypothesis Testing, A/B testing, CART, Regression, Clustering, Factor Analysis, MNL, Choice Modeling, kNN, K-means, Predictive analysis, Generalized Linear Models etc.
Knowledge of tools/programming platforms – Sawtooth, R, SAS, SPSS, Advanced Excel, Advanced Powerpoint
Experience in writing surveys and discussion guides with knowledge of biases and ways to make instruments easier for respondents
Evidence of leading and managing teams/projects
Evidence of strong oral and written communication
Evidence of working in a fast-paced versatile environment
Comfort and flexibility with ambiguity
Strong attention to detail with a quality focused mindset
Evidence for high motivation and good professional attitude/work ethic

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