Consultant- Primary Market Research

3 - 7 years

0 Lacs

Posted:6 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As an experienced Consultant in Market Research and marketing consulting work, your role will involve ensuring the successful development of project/workstream plans based on high-level direction provided by the senior project lead. You will be responsible for designing methodology instruments for market research projects, translating brand strategy and client needs into hypotheses, and testing analytical approaches effectively to derive relevant insights. Anticipating challenges in analysis and proactively working on mitigation strategies will be crucial aspects of your role. Key Responsibilities: - Develop a successful project/workstream plan based on high-level direction - Design methodology instruments for market research projects - Translate brand strategy and client needs into hypotheses - Test analytical approaches to find relevant insights - Anticipate challenges in analysis and proactively work on mitigation strategies - Demonstrate creative flexibility and innovation in modifying design approach - Apply advanced statistical knowledge to solve business problems - Ensure team members execute analysis with the right approach and quality check guidelines - Create processes and automation setups to increase efficiency and quality of deliverables - Double-check all project materials and analyses provided by team members - Guide junior team members to achieve necessary depth and breadth of insights - Incorporate client needs and preferences into slide development - Customize reports to audience and format of presentation - Develop new slide frameworks and visual templates for powerful presentations - Provide timely and thoughtful responses to client/leadership requests - Present project findings and recommendations to clients effectively Qualifications Required: - Bachelor or master's degree in a quantitative, analytical discipline preferred - Minimum 3 years of experience in Market Research and marketing consulting work - Experience in executing advanced analytical methods - Knowledge of tools/programming platforms such as Sawtooth, R, SAS, SPSS, Advanced Excel, Advanced PowerPoint - Experience in writing surveys and discussion guides - Evidence of leading and managing teams/projects - Strong oral and written communication skills - Ability to work in a fast-paced versatile environment - Comfort and flexibility with ambiguity - Strong attention to detail and quality-focused mindset - High motivation and good professional attitude/work ethic Additional Details: This role requires a strong desire and willingness to learn, adapt working style as needed, and develop strong collaboration and trust across team members. You will demonstrate good judgment in all interactions and show respect for all team members internally and externally. Your role will also involve coaching junior team members on best practices for structured written and verbal communication. Your expertise in advanced analytical methods and tools will be essential in delivering high-quality insights to clients.,

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