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Consultant | Digital Media Management (Social, Website, OTT, etc.)

Consultant | Digital Media Management (Social, Website, OTT, etc.)

Deloitte Consulting

5 - 10 years

9 - 10 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

digital media manager internal audit assurance project management analytical digital marketing forecasting operations analytics media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Marketing Advisory (Digital) team is looking for a curious, resourceful, and experienced Team member, with ability in Digital Media Planning. & Buying. We are looking for an experienced professional with excellent analytical skills and strong business acumen to join our team.

Key Job Responsibilities

You will handle:

Planning & Buying Review:

You will have to go through media plans, campaigns, reports, reviews and all relevant reports for a brand s campaign across paid, owned and earned media to identify issues, operational inefficiencies, variance drivers and other gaps in performance.
Also understanding of Biddable, Non-Biddable Media, Media Planning, Media Buying and Execution is a must have requirement.
Tools:
You should be able to apply a breadth of tools, data sources and analytical techniques to answer a wide range of high-impact business questions and present the insights in concise and effective manner. Additionally, you should be an effective communicator capable of independently driving issues to resolution and communicating insights to non-technical audiences. This is a high impact role and requires the individuals to proactively reach out and understand the working of tools that are new in the digital marketing ecosystem.
Forecasting / Predicting:
You will need to collaborate effectively with internal stakeholders and cross-functional teams to analyze variances, understand and mitigate variance drivers, find opportunities to improve operational efficiencies, and deliver successfully against high organizational standards.
Auditing
You will have to work with the Internal Audit teams to analyze and review data and processes of the clients, and evaluate if there are gaps in any of the aspects `
Client Servicing
Your primary role will be to keep the clients informed of the project, its progress, status and any escalation needed. The Key stakeholders to be involved in the project and your inter-personal skills need to be sharp so that the clients can be managed independently.
PMO
Project management is an important skill that will be key to success. As our engagements involve internal teams, Subject Matter Experts, cross functional teams, vendors, sub-contractors, tool partners, Project management is a basic skill needed and will form most of your role.
This is a high visibility role with heavy interaction with senior leadership. Analytical ingenuity and leadership, coupled with proven cross-functional partnership, are critical skills for this role.

Desired qualifications

5-10 years of experience as a digital media planner or media analyst
Experience working on Google Ads, Facebook Ads, DV 360, DCM, OTT, Programmatic, Brand safety, Ad Fraud, Viewability Tools (DCM, Sizmek, Double Verify, Moat, IAS)
Experience working in a digital media agency.
Fair understanding of Analytics, with firsthand experience working on MS Excel Advanced

Location and way of working

Base location: Mumbai
This profile involves frequent / occasional travelling to client locations based on the project/engagement requirement.
Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.

Your role as a Consultant

We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.

In addition to living our purpose,

Consultant

across our organization must strive to be:

Inspiring - Leading with integrity to build inclusion and motivation
Committed to creating purpose - Creating a sense of vision and purpose
Agile - Achieving high-quality results through collaboration and Team unity
Skilled at building diverse capability - Developing diverse capabilities for the future
Persuasive / Influencing - Persuading and influencing stakeholders
Collaborating - Partnering to build new solutions
Delivering value - Showing commercial acumen
Committed to expanding business - Leveraging new business opportunities
Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization
Effective communication Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities
Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for

the success of engagement(s)

Managing change - Responding to changing environment with resilience

Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
Strategic Thinking & Problem Solving - Applying strategic mindset to solve business issues and complex problems
Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte
Empathetic leadership and inclusivity - creating a safe and thriving environment where everyones valued for who they are, use empathy to understand others to adapt our behaviors and attitudes to become more inclusive.

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Consultant | Digital Media Management (Social, Website, OTT, etc.)