Commercial Marketing Manager

The candidate for the role will be responsible for delivering key performance indicators (KPIs) such as volume achievement, driving visibility, ensuring maximized distribution, and market coverage for Meerut and Agra depots in CSD. You will play a crucial role in enabling the achievement of key CSD financial targets (NSV, gross profit, ROI, and market share) as compared to the budget. Your insights and inputs will be shared with the Customer Marketing team at the central office from a CSD perspective to assist in developing robust channel and brand plans. As a key member of the team, you will lead the execution of the channel strategy within the CSD team. It will be your responsibility to customize the plan from the central Commercial Marketing team to incorporate specific nuances for each state, ensuring effective execution at the customer level. Building strong relationships with both internal and external stakeholders is essential to ensure effective collaboration and alignment with the CSD plans. You will define and update outlet segmentation by gathering inputs from ZSMs and CSD Head. Monitoring the execution of the 6Ps within the team and providing recommendations to bridge any gaps against the plans will be part of your role. Additionally, you will closely monitor the distribution of POSM stock across the CSD channel according to targets, timeliness, and territory requirements. Keeping a close eye on the market and competitive landscape will allow you to evaluate existing and upcoming opportunities and challenges, providing valuable Gemba insights to stakeholders. A focus on driving shopper and customer insights within the team is crucial. Identifying knowledge needs and collaborating with the central insight team on methodologies and agenda execution is vital. Conducting pre and post-promotion evaluations in collaboration with the commercial finance counterpart and formulating recommendations will also be part of your responsibilities. You will serve as a go-to person in the CSD to ensure alignment and coordination between the sales team requirements and planned initiatives for the region. Evaluating Merchandisers" performance and developing recommendations to share with other stakeholders for necessary actions will be essential. Facilitating the customer development team in executing digital initiatives with other customers by providing relevant content, pictures, and supporting discussions with customers" digital counterparts is also part of the role. Creating a positive and inclusive team culture to maximize individual and collective performance is key. Ensuring all initiatives are executed as per regulatory approval is crucial. Qualifications & Experience: - Graduate/MBA - 8+ years of experience in the CPG/Alco-Bev or related industries - BTL Marketing background is preferred Interested professionals are encouraged to send their CV to karis.paul@in.experis.com.,