6 Shopper Insights Jobs

As an Engagement Lead / Manager for CPG (Consumer Packaged Goods) at Straive, you will play a pivotal role in anchoring analytics engagements within the CPG domain. Your responsibilities will encompass owning client relationships, developing solution strategies, overseeing program delivery, and nurturing analytics accounts with a primary emphasis on commercial analytics such as Trade Promotion Analysis, Revenue Growth Management (RGM), Pricing Optimization, and Promotion Effectiveness. In this leadership position, you will act as a trusted advisor to global CPG clients, leveraging data-driven insights to address complex business challenges and drive value across sales, marketing, and supply chain functions. Your role will involve leading diverse teams comprising data science, engineering, and consulting professionals to deliver scalable AI-led solutions that enhance trade spend efficiency, pricing strategies, and revenue growth drivers. We are looking for an entrepreneurial leader who can spearhead Straive's growth trajectory in CPG analytics by formulating client AI strategies, delivering innovative solutions, and expanding key client relationships. Your responsibilities will include: - Owning a high-visibility growth charter in an innovation-centric environment. - Architecting AI-driven, forward-looking CPG solutions. - Collaborating with global executives to tackle industry complexities. - Thriving in a dynamic, high-autonomy culture that values innovation and performance. Key Responsibilities: - Providing strategic guidance to CPG clients by aligning advanced analytics and AI solutions with evolving business priorities related to Trade Promotion Effectiveness, Revenue Growth Management, Pricing Optimization, and Promotion Analysis. - Leading the end-to-end execution of AI and analytics initiatives, including forecasting, trade optimization, retail execution, and personalization. - Identifying growth opportunities and driving account expansion through innovative solutions, proof of concepts (PoCs), and strategic initiatives. - Mentoring cross-functional teams spanning AI, data engineering, and industry domain specialists. - Driving client adoption through compelling narratives, insight-driven advisory, and change management. Required Qualifications: - Minimum of 12 years of experience in advanced analytics, consulting, or digital transformation within the CPG sector. - Profound domain expertise in CPG commercial analytics, particularly in Trade Promotion Analysis, Revenue Growth Management, Pricing Strategy, and Promotion Effectiveness. - Extensive knowledge across CPG functions such as sales operations, trade marketing, supply chain, and shopper insights. - Proven track record in designing and implementing enterprise-grade AI/analytics solutions. - Demonstrated success in leading large, multi-stakeholder programs with C-level impact. - Proficiency in modern data stacks, visualization tools, and AI/ML frameworks is highly desirable.,

You are an experienced and motivated Trade Marketing Manager responsible for developing and implementing trade strategies across General Trade (GT) and Modern Trade (MT) channels. Your role is crucial in enhancing in-store visibility, retail activation, and brand performance in highly competitive retail environments. As a cross-functional leader, you are adept at aligning sales and marketing efforts with on-ground execution. Your primary responsibilities include strategic planning, where you create and execute regional trade marketing plans that align with national brand strategy and sales objectives. You identify region-specific opportunities and customize campaigns to suit local retail dynamics. In terms of retail activation and visibility, you oversee in-store branding, product displays, POP/POSM deployment, and visual merchandising. You also plan and supervise promotional campaigns, in-store sampling, and consumer engagement initiatives. Collaboration and execution are key aspects of your role, where you closely collaborate with sales teams and distribution partners to ensure the timely and consistent execution of trade programs. You act as the liaison between brand teams and the field force to ensure messaging consistency and execution excellence. Additionally, you monitor and manage trade marketing budgets, track campaign ROI, and optimize resource allocation. You maintain reports on campaign performance, market feedback, and competitive benchmarking. Furthermore, you analyze shopper behavior, footfall patterns, and category performance to enhance conversion at the shelf. You provide recommendations for planogram improvements and retail strategies based on data and store-level insights. You oversee the design, production, and timely deployment of point-of-sale materials and trade collateral. You manage relationships with external agencies and vendors for fabrication, printing, and logistics. To excel in this role, you should have at least 4-8 years of relevant experience in Trade Marketing within the FMCG industry. You must possess hands-on experience managing GT and MT channels with a proven track record in retail activation. A strong understanding of shopper marketing, planograms, and retail display strategies is essential. You should demonstrate the ability to manage large-scale budgets, measure ROI, and enhance marketing efficiency. Excellent communication, negotiation, and stakeholder management skills are vital, along with strong analytical capabilities to derive actionable insights from sales and shopper data. Proficiency in MS Office, particularly Excel and PowerPoint, is required, with exposure to data tools such as Nielsen and retail audits considered a plus.,

You will play a pivotal role in leading the strategic planning, execution, and optimization, insights delivery for a fast-growing business within the LMN Team at Lowes India. As the Director of Lowes Retail Media Network, you will collaborate with US business leaders to deliver the overall strategy for the Retail Media Network, focusing on monetizing digital and in-store inventory. Your responsibilities will include owning and delivering media planning, collaborating with sales teams to tailor campaigns effectively, defining go-to-market strategies, overseeing media operations lifecycle, managing a team of ad ops, planners, and traffic managers, utilizing retail data and shopper insights, delivering and interpreting campaign insights, driving campaign optimization through data-driven analysis, enhancing media platform capabilities, and evaluating and implementing ad tech solutions. You will also collaborate cross-functionally with US-based teams, peers, and external partners to ensure smooth execution and delivery of day-to-day campaign operations. Working closely with creative teams, product managers, data science teams, and various business units, you will align campaign messaging, refine media platform capabilities, leverage advanced analytics, and develop new solutions to enhance targeting and measurement. Additionally, you will be required to read P&Ls, interpret strategic directions, lead, mentor, and develop teams at all levels. The ideal candidate for this role will have a minimum of 15 years of experience with at least 5 years in people leadership. A Bachelor's Degree in business, communications, marketing, or a related field is required, along with proven experience in leading planning, operations, and monetization. Desired secondary skills include an understanding of the sales process and financial management as retail media is a revenue-driving and bottom-line-based business. To excel in this role, you must possess core competencies such as focusing on customers, delivering results, taking action, showing courage, continuous learning, assessing and developing talent, and championing Lowes" mission. Driving engagement and creating a climate where associates feel valued and motivated to help Lowes achieve its objectives are key leadership behaviors expected in this role.,

The candidate for the role will be responsible for delivering key performance indicators (KPIs) such as volume achievement, driving visibility, ensuring maximized distribution, and market coverage for Meerut and Agra depots in CSD. You will play a crucial role in enabling the achievement of key CSD financial targets (NSV, gross profit, ROI, and market share) as compared to the budget. Your insights and inputs will be shared with the Customer Marketing team at the central office from a CSD perspective to assist in developing robust channel and brand plans. As a key member of the team, you will lead the execution of the channel strategy within the CSD team. It will be your responsibility to customize the plan from the central Commercial Marketing team to incorporate specific nuances for each state, ensuring effective execution at the customer level. Building strong relationships with both internal and external stakeholders is essential to ensure effective collaboration and alignment with the CSD plans. You will define and update outlet segmentation by gathering inputs from ZSMs and CSD Head. Monitoring the execution of the 6Ps within the team and providing recommendations to bridge any gaps against the plans will be part of your role. Additionally, you will closely monitor the distribution of POSM stock across the CSD channel according to targets, timeliness, and territory requirements. Keeping a close eye on the market and competitive landscape will allow you to evaluate existing and upcoming opportunities and challenges, providing valuable Gemba insights to stakeholders. A focus on driving shopper and customer insights within the team is crucial. Identifying knowledge needs and collaborating with the central insight team on methodologies and agenda execution is vital. Conducting pre and post-promotion evaluations in collaboration with the commercial finance counterpart and formulating recommendations will also be part of your responsibilities. You will serve as a go-to person in the CSD to ensure alignment and coordination between the sales team requirements and planned initiatives for the region. Evaluating Merchandisers" performance and developing recommendations to share with other stakeholders for necessary actions will be essential. Facilitating the customer development team in executing digital initiatives with other customers by providing relevant content, pictures, and supporting discussions with customers" digital counterparts is also part of the role. Creating a positive and inclusive team culture to maximize individual and collective performance is key. Ensuring all initiatives are executed as per regulatory approval is crucial. Qualifications & Experience: - Graduate/MBA - 8+ years of experience in the CPG/Alco-Bev or related industries - BTL Marketing background is preferred Interested professionals are encouraged to send their CV to karis.paul@in.experis.com.,

As an ideal candidate for this position based in Hyderabad within the FMCG sector, you should possess an MBA in Marketing from reputable B-schools, coupled with 7-10 years of experience in Sales, including 2 years of Trade Marketing exposure in General Trade specifically. It is essential that you have been associated with Tier 1 FMCG Industries to be considered for this role. In addition, you must have a proficient working knowledge of the regions of Andhra Pradesh and Telangana, including the ability to communicate effectively in the local language. Furthermore, candidates below 38 years of age will be preferred for this position. Your primary responsibilities will include strategizing and executing monthly promotional activities targeting General Trade on a national scale. This involves a deep understanding of competition trends, historical expenditure analysis, and overall business requirements. You will be entrusted with managing the Profit & Loss statement, conducting monthly and yearly forecasts, and executing P&L related initiatives effectively. Moreover, you will be expected to develop and implement shopper marketing plans that are in line with brand and channel strategies for the designated category. Utilizing shopper insights and analytics, you will design campaigns aimed at enhancing conversion rates at the point of purchase. Collaboration with internal teams such as Marketing, Sales, and Category Management is crucial to ensure alignment on common objectives and goals. If you meet the aforementioned qualifications and are excited about the opportunity to contribute to our dynamic team, we invite you to send your CV to hr17@hectorandstreak.com.,

You will develop and lead the Customer Marketing strategy for a specific Retail Environment (RE) What would be the responsibilities for this role Developing trade segmentation and Go to Market Strategy Coordinating with Customer Development and Consumer Insights group to come up with relevant consumer/ shopper segmentation. Leading shopper insight development and application by RE Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior and category-specific behavior Designing an effective 5P strategy for the RE which drives share gains in the category Consistently evaluate 5P performance in the RE and innovate to find new shopper solutions which are more impactful and cost effective Continually evaluate promo effectiveness of all programs rolled out in the RE and take corrective actions Assessment of CP and Category performance by RE, strategy definition and objective-setting Leading the development of a RE strategy which seeks to exploit incremental sales growth opportunities Establishing objectives and KPIs for all categories and ensuring tracking mechanisms are in place and utilized Tracking, reviewing and modifying RE plans to ensure Colgate is driving consumption cost effectively and brand objectives are achieved within RE and PL guidelines What does the ideal candidate profile look like 3-4 years of overall experience, min 2yrs in FMCG 1-2 years of Field Sales experience Strong Analytical skills and strategic thinking MBA from Tier 1 or Tier 2 b-school