8 Shopper Insights Jobs

As a Sales Strategy Manager, your role will involve working closely with Brand Marketing, Commercial, and Commercial Marketing teams to firm up the annual plan for the Off Trade channel. You will collaborate with the Zonal teams on channel segmentation and be accountable for driving Execution Excellence based on shopper insights to enhance velocity and help Zones achieve revenue targets. Your responsibilities will include assisting zones in delivering inputs, engaging with stakeholders on Category management work, and supporting negotiations for agreements on Visibility/Space and tracking identified KPIs of outlets. Moreover, you will conduct business review meetings with regional customer m...

Role Overview: As a candidate for the position based in Hyderabad within the FMCG sector, you will be required to possess an MBA in Marketing from reputable B-schools, along with 7-10 years of experience in Sales, including 2 years of Trade Marketing exposure in General Trade specifically. Having been associated with Tier 1 FMCG Industries is essential for consideration in this role. Additionally, a proficient working knowledge of the regions of Andhra Pradesh and Telangana, including the ability to communicate effectively in the local language, is necessary. Candidates below 38 years of age will be preferred for this position. Key Responsibilities: - Strategize and execute monthly promotion...

As an Engagement Lead / Manager for CPG (Consumer Packaged Goods) at Straive, you will play a pivotal role in anchoring analytics engagements within the CPG domain. Your responsibilities will encompass owning client relationships, developing solution strategies, overseeing program delivery, and nurturing analytics accounts with a primary emphasis on commercial analytics such as Trade Promotion Analysis, Revenue Growth Management (RGM), Pricing Optimization, and Promotion Effectiveness. In this leadership position, you will act as a trusted advisor to global CPG clients, leveraging data-driven insights to address complex business challenges and drive value across sales, marketing, and supply ...

You are an experienced and motivated Trade Marketing Manager responsible for developing and implementing trade strategies across General Trade (GT) and Modern Trade (MT) channels. Your role is crucial in enhancing in-store visibility, retail activation, and brand performance in highly competitive retail environments. As a cross-functional leader, you are adept at aligning sales and marketing efforts with on-ground execution. Your primary responsibilities include strategic planning, where you create and execute regional trade marketing plans that align with national brand strategy and sales objectives. You identify region-specific opportunities and customize campaigns to suit local retail dyn...

You will play a pivotal role in leading the strategic planning, execution, and optimization, insights delivery for a fast-growing business within the LMN Team at Lowes India. As the Director of Lowes Retail Media Network, you will collaborate with US business leaders to deliver the overall strategy for the Retail Media Network, focusing on monetizing digital and in-store inventory. Your responsibilities will include owning and delivering media planning, collaborating with sales teams to tailor campaigns effectively, defining go-to-market strategies, overseeing media operations lifecycle, managing a team of ad ops, planners, and traffic managers, utilizing retail data and shopper insights, de...

The candidate for the role will be responsible for delivering key performance indicators (KPIs) such as volume achievement, driving visibility, ensuring maximized distribution, and market coverage for Meerut and Agra depots in CSD. You will play a crucial role in enabling the achievement of key CSD financial targets (NSV, gross profit, ROI, and market share) as compared to the budget. Your insights and inputs will be shared with the Customer Marketing team at the central office from a CSD perspective to assist in developing robust channel and brand plans. As a key member of the team, you will lead the execution of the channel strategy within the CSD team. It will be your responsibility to cu...

As an ideal candidate for this position based in Hyderabad within the FMCG sector, you should possess an MBA in Marketing from reputable B-schools, coupled with 7-10 years of experience in Sales, including 2 years of Trade Marketing exposure in General Trade specifically. It is essential that you have been associated with Tier 1 FMCG Industries to be considered for this role. In addition, you must have a proficient working knowledge of the regions of Andhra Pradesh and Telangana, including the ability to communicate effectively in the local language. Furthermore, candidates below 38 years of age will be preferred for this position. Your primary responsibilities will include strategizing and ...

You will develop and lead the Customer Marketing strategy for a specific Retail Environment (RE) What would be the responsibilities for this role Developing trade segmentation and Go to Market Strategy Coordinating with Customer Development and Consumer Insights group to come up with relevant consumer/ shopper segmentation. Leading shopper insight development and application by RE Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior and category-specific behavior Designing an effective 5P strategy for the RE which drives share gains in the category Consistently evaluate 5P p...