Chief Sales & Marketing Officer - Home Building

1. National Sales & Revenue Management

Define and execute annual sales strategies for all regions.Achieve national volume, revenue, and profitability targets.

Develop region-wise sales forecasts and monitor monthly performance.

Manage pricing strategy, dealer schemes, and institutional contracts.

2. Channel, Distribution & Network Expansion

Oversee appointment and performance of distributors, dealers, and wholesalers across India.

Build a robust, multi-tier channel network in rural and urban markets.

Improve product availability, penetration, and brand visibility nationwide.Optimize logistics, warehousing, and supply chain coordination.

3. Institutional / Project Sales

Drive sales through infrastructure projects, EPC contractors, government tenders, railways, NHAI, housing boards, and large developers.

Build long-term relationships with key accounts and project procurement heads.

4. Team Leadership & Development

Lead Regional Managers, Zonal Heads, and State Sales Teams.Set KPIs, conduct performance reviews, and ensure field discipline.

Mentor high-potential sales talent and develop future leaders.

Ensure alignment with corporate strategy and marketing teams.

5. Market Intelligence & Competitor Analysis

Track competitor pricing, product launches, channel schemes, and regional strategies.

Identify new growth pockets, underpenetrated geographies, and volume opportunities.

Evaluate emerging trends (high-strength rebars, corrosion-resistant, FE 550D/600, etc.).

6. Brand & Market Development

Coordinate with marketing for brand campaigns, contractor meets, influencer programs, and on-ground activations.

Strengthen engagement with contractors, engineers, architects, and fabricators.Ensure compliance with brand positioning and technical selling guidelines.

7. Operational & Financial Controls

Oversee credit policy implementation and outstanding collections.

Monitor distributor ROI, profitability, and working capital.

Ensure adherence to statutory, commercial, and audit requirements.
Location - Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune,Pan India