Chief Manager CRM

The broad areas of responsibility:

Revenue Responsibility through Targeted Lead Generation & Nurture

• Responsible for executing the Revenue Goal of the year through a sharp lead gen strategy and collaborating with sales through reviewing their performance as well as lead quality to ensure revenue outcomes
• Responsible for CRM strategy and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements to reactivate leads in database and deliver revenue outcomes
• Work on conversion hypothesis based lead engagement/ nurture journeys for fresh leads through performance campaigns to assist with lifts on lead conversion rates
• Work with Alumni programme and team to engage and moentize alumni base through referral, repeat
• Work on omnichannel strategies including Email, SMS, Whatsapp, Push etc.
• Work on creating and optimizing customer journeys and lifecycle
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Past experience in ed tech, particularly in executive education/ early careers will be a plus

EXPERTISE AND QUALIFICATIONS

QUALIFICATIONS:

• 7-12 years of experience in performance marketing/ revenue management, with a minimum of 3-5 years on CRM as a practice
• Strong data acumen and ability to drive business through data analysis and campaign optimizarions
• Ability to work in a matrix org with sales teams to deliver not just leads, but revenue outcomes
• Strong working knowledge and experience with CRM platforms for database engagement and lead generation basis lead goals
• Experience and comfort with lead targets and optimizing campaigns for better lead quality/ revenue per spend KPIs
• Past experience on SFMC as a platform
• Ability to align with business teams and aligning goals
• Strong attention to detail, excellent verbal skills, self-starter
• Experience in managing team of 3+