Channel Sales Executive

Position Overview:

• Channel Development & Management

• Identify, on-board, and manage new channel partners (distributor, SI partners).
• Build strong relationships with partners to ensure business growth and loyalty.
• Conduct regular partner engagement activities, product trainings, and joint sales planning.

• Sales & Revenue Growth

• Achieve sales targets for Intrusion Alarm Systems across assigned territory.
• Drive product penetration by creating demand through channel ecosystem.
• Support partners in closing large opportunities by joint visits, presentations, and demonstrations.

• Business Planning & Execution

• Develop and execute channel sales strategy aligned with company goals.
• Monitor sales performance of each partner and ensure achievement of revenue and profitability goals.

• Market Development

• Expand partner network into untapped regions/verticals.
• Analyse market trends, competitor activities, and pricing to provide inputs for product positioning.
• Identify new business opportunities within residential, commercial, and enterprise security segments.

Key Skills & Competencies:

• Proven experience in

  Channel Sales

  (minimum 2-3 years preferred), ideally in

  Electronic Security / Intrusion Alarm / Home Automation

  .
• Strong

  relationship management

  and

  partner development

  skills.
• Good understanding of

  security system products & solutions

  (Intrusion, Fire, Home Automation).
• Strong

  communication, presentation, and negotiation skills

  .
• Self-motivated, result-oriented, and willing to travel extensively.

Qualifications:

• Graduate in Engineering / Electronics / IT / Business (preferred MBA in Sales & Marketing).
• 2-3 years of

  Channel/Distribution Sales

  experience.
• Exposure to

  Security & Automation Industry

  is highly desirable.