Channel Account Manager - West Region

A Channel Account Manager (CAM) plays a pivotal role in managing relationships with channel partners (such as resellers, or value-added partners) on behalf of a company. You will be responsible for building and maintaining strong relationships with channel partners to foster collaboration and ensure alignment with company goals. Identifying opportunities for channel growth and development, including recruiting new partners and expanding existing partnerships into new markets or territories will also be a key aspect of your role. You will provide training and enablement resources to channel partners to ensure they have the necessary knowledge and skills to effectively sell and support the company's products or services. Collaboration with channel partners to develop and execute sales strategies, provide sales support, and address any issues or concerns that may arise during the sales process will be essential for success in this position. Working closely with channel partners to forecast sales, set targets, and develop business plans to achieve mutual revenue objectives will be part of your responsibilities. You will also coordinate with the marketing team to develop and implement channel-specific marketing programs and campaigns to generate demand and drive sales through channel partners. Tracking and analyzing key performance metrics, such as sales performance, market share, and partner satisfaction, to evaluate the effectiveness of channel programs and initiatives will be crucial. Maintaining a deep understanding of the company's products or services, as well as industry trends and competitive landscape, to effectively support channel partners and advise on sales strategies is also a key aspect of the role. Ensuring that channel partners adhere to company policies, procedures, and contractual agreements, and maintain compliance with relevant regulations and standards will be part of your responsibilities. You will be expected to drive revenue growth through effective management of channel partners, strategic planning, and execution of sales initiatives. Gathering feedback from channel partners on market trends, customer needs, competitor activities, and product performance, and communicating this information internally to relevant stakeholders to inform decision-making and product development efforts will also be an important part of your role as a Channel Account Manager.,