CDP Analyst - Treasure Data

About the Role

CDP Analyst / Business Analyst

Key Responsibilities

• Manage the complete

  Treasure Data CDP

  operations — setup, configuration, workflow creation, and enhancements.
• Develop and maintain

  audience segments

  ,

  data workflows

  , and

  automations

  within CDP.
• Ensure end-to-end

  client management

  , including requirement gathering, implementation, reporting, and ongoing support.
• Collaborate closely with internal stakeholders — Marketing, BI, CRM, and Tech teams — to enable seamless campaign execution.
• Monitor and maintain data quality, schema integrity, and system performance.
• Build and automate

  reporting dashboards

  and campaign performance reports.
• Deliver actionable insights and recommendations using CDP data and analytics.
• Present analytical findings and business updates to clients in a clear and effective manner.

Required Skills & Qualifications

• Minimum

  2 years of hands-on experience

  in

  Treasure Data CDP

  (or similar Customer Data Platforms).
• Strong working knowledge of

  SQL

  ,

  data modeling

  , and

  schema design

  .
• Proficiency in

  reporting

  ,

  Excel

  , and

  data visualization tools

  (e.g., Power BI, Tableau preferred).
• Strong understanding of

  data management

  ,

  audience segmentation

  , and

  marketing automation workflows

  .
• Excellent

  communication and presentation skills

  with the ability to engage and manage clients independently.
• Proven experience in

  client handling

  and delivering analytical solutions end-to-end.
• Experience in the

  Automobile industry

  or familiarity with automotive data models is preferred.
• Strong analytical mindset, problem-solving skills, and attention to detail.

Working Model

• Location:

  Pune

• Mode:

  Hybrid

About Dentsu CXM

Dentsu CXM (Customer Experience Management) is part of the global Dentsu network, enabling brands to build meaningful and personalized customer experiences powered by data, analytics, and technology. Join us to be part of a high-performing analytics team driving data-led transformation for global brands.