Category Planning and Activation Manager

Company: Bajaj Electricals JOB ROLE Category Planning and Activation Manager JOB ID JRO1031 REPORTING TO National Trade Marketing Manager TYPE OF ROLE Individual Contributor LOCATION Corporate Office, Mumbai. BU/ DIVISION Channel Marketing & Sales Strategy JOB PURPOSE Category Planning and Activation Manager is responsible for developing and implementing category strategies to drive business growth KEY RESPONSIBILITIES Category Strategy: Develop and execute a comprehensive category strategy aligned with business objectives . Market Analysis: Conduct market research, consumer insights, and competitive analysis to drive growth and innovation . Collaboration: Work with cross-functional teams (Sales, R&D, creative, and media agencies) to increase brand awareness and market share. New Product Development : Identify and develop new product opportunities with R&D. Channel-Specific Plans: Create growth and communication plans for specific channels. Asset Development: Develop point-of-sale materials, visibility, and merchandise. Market and Competitor Analysis: Analyze market and competitor trends to identify business opportunities . Consumer and Shopper Insights: Understand consumer and shopper behavior to identify trends. Category forecast & planning: Actively engage with sales team & supply chain in forecast planning of active, slow moving, phased out lines for the category EDUCATIONAL QUALIFICATIONS Masters degree WORK EXPERIENCE 5-10 years of experience in category management, marketing, or sales FMCG or FMCD marketing experience, with brand deployment and new product development expertise. CERTIFICATIONS NA PREFERRED/ ADDITIONAL REQUIREMENT NA NO OF REPORTEES NA INTERNAL / EXTERNAL INTERFACE CP Channel Marketing Supply Chain Management Advertising and Brand Management Product Management Sales Development BEHAVIORAL COMPETENCIES Think Beyond Put Customers First Collaborate to Win Develop Talent Be the Best Be Agile Disclaimer: Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.