Category Manager - Marketing

Candidate Profile: Full-time MBA working with an FMCG/Consumer Goods Reporting: Head of Marketing Responsibilities :- Formulate and implement marketing and launch strategy of all categories of existing/new products in India.- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activation and public relations, social media, ATL/ BTL, Celebrity management.- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.- Prepare and monitor the Annual Marketing Budget in line with business objectives.- Translate business strategy/plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.