Assistant Manager- Offline Marketing TTK Prestige Ltd

2.0 - 7.0 years

0 Lacs

karnataka

On-site

You will be responsible for overseeing creative development for print campaigns, product launches, POSM, and promotional collaterals, ensuring alignment with brand guidelines and messaging. Collaborating with creative agencies and internal teams to develop impactful advertising assets for offline marketing campaigns will be a key part of your role. Working closely with the Product team to conceptualize and implement CTU, FSU, video content, pricelist, brochures, Research Initiatives, and other offline marketing materials will also be a crucial aspect of your responsibilities. You will need to ensure proofreading and quality control of all offline marketing materials, including dealer panels, print advertisements, and catalogues. Managing the marketing calendar, coordinating campaign rollouts, and promotional activities to optimize reach and engagement will be essential. Tracking and analyzing the performance of offline campaigns, providing data-driven insights, and recommendations for improvement will play a significant role in your work. Coordinating with media vendors, agencies, and print partners to ensure timely execution and quality output of marketing assets will be part of your daily tasks. Driving regional localization efforts to ensure all South regional marketing materials are relevant and effective across diverse markets will be another important responsibility. Overseeing the execution of advertising schedules to ensure optimal visibility and media placement effectiveness will be key to success in this role. In addition to the mentioned responsibilities, you will be expected to take on a larger organizational role, including tasks such as identifying possible process improvements, handling day-to-day task volumes, ensuring quality standards are met, and informing the manager of possible quality issues. Leading the agency JSR, updating the internal JSR Sheer for Review, and frequent interaction with different stakeholders, particularly the sales team, for continuous improvement and asset sharing will also be part of your duties. Key success factors for this role include the reduction of lead time in new campaign rollouts and innovation in current visibility strategies. High visibility and engagement through BTL activations and offline marketing initiatives are crucial, as well as enhancing brand equity by executing high-impact BTL visibility campaigns that reinforce brand presence and drive brand recall. Effective execution of print campaigns, ensuring brand consistency and impactful messaging, will be essential for success in this position. Candidates must have a strong background in creative content marketing, experience in MS Office skills, PowerPoint presentations, MS Outlook, asset management, and vendor management. The ideal candidate will be stable, located in Bengaluru or nearby, and possess the necessary skills and experience to excel in this role.,

Posted 3 days ago

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Manager/Sr. Manager - Marketing & Communication Velgha

8.0 - 13.0 years

8 - 12 Lacs

Coimbatore

Work from Office

The Manager/Sr. Manager - Marketing & Communication will be a strategic leader responsible for developing, translating, and implementing the organization's comprehensive marketing strategy into short-term and long-term plans. This role oversees the entire marketing calendar, leading integrated campaigns across ATL, BTL, and digital channels to maximize ROI and significantly enhance brand awareness. Key responsibilities include spearheading digital marketing initiatives (performance, SEO/SEM, social media, content, email), executing ATL/BTL strategies tailored for diverse markets, and conducting in-depth competitor and market analysis to identify growth opportunities. The role also involves managing corporate communications, leading and mentoring a high-performing marketing team, overseeing vendor and agency relationships, analyzing KPIs, and meticulously managing the marketing budget. This position is crucial for ensuring compliance with overall brand guidelines and driving market expansion. Excellent communication skills (Interpersonal communication, Proficiency in English & Tamil preferred) Strong understanding of media planning, customer segmentation, and branding principles Analytical knowledge Creativity and expression Influencing and negotiation skills Ability to work in a fast-paced environment with cross-functional teams Proficient in MS Office Suite (Excel, Word, E-mail, PPT) Proficient in marketing analytics tools (CRM etc.) Location : - Communication, Brand Strategy, Marketing Calendar, Campaign Planning, ATL, BTL, Digital Marketing, Performance Marketing, SEO, SEM, Social Media, Content Strategy, Email Marketing, Market Analysis, Competitor Analysis, Market Expansion, Corporate Communications, Team Leadership, Vendor Management, Agency Management, Analytics, KPI, Budget Management, ROI, Brand Awareness, Customer Acquisition, Engagement, Media Planning, Customer Segmentation, Branding Principles, Negotiation, Cross-functional Teams

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Category Manager - Marketing Turning Pro Network

6.0 - 11.0 years

16 - 20 Lacs

Chennai, Bengaluru

Work from Office

Candidate Profile: Full-time MBA working with an FMCG/Consumer Goods Reporting: Head of Marketing Responsibilities :- Formulate and implement marketing and launch strategy of all categories of existing/new products in India.- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activation and public relations, social media, ATL/ BTL, Celebrity management.- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.- Prepare and monitor the Annual Marketing Budget in line with business objectives.- Translate business strategy/plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.

Posted 2 months ago

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