Assistant Manager- Offline Marketing

You will be responsible for overseeing creative development for print campaigns, product launches, POSM, and promotional collaterals, ensuring alignment with brand guidelines and messaging. Collaborating with creative agencies and internal teams to develop impactful advertising assets for offline marketing campaigns will be a key part of your role. Working closely with the Product team to conceptualize and implement CTU, FSU, video content, pricelist, brochures, Research Initiatives, and other offline marketing materials will also be a crucial aspect of your responsibilities. You will need to ensure proofreading and quality control of all offline marketing materials, including dealer panels, print advertisements, and catalogues. Managing the marketing calendar, coordinating campaign rollouts, and promotional activities to optimize reach and engagement will be essential. Tracking and analyzing the performance of offline campaigns, providing data-driven insights, and recommendations for improvement will play a significant role in your work. Coordinating with media vendors, agencies, and print partners to ensure timely execution and quality output of marketing assets will be part of your daily tasks. Driving regional localization efforts to ensure all South regional marketing materials are relevant and effective across diverse markets will be another important responsibility. Overseeing the execution of advertising schedules to ensure optimal visibility and media placement effectiveness will be key to success in this role. In addition to the mentioned responsibilities, you will be expected to take on a larger organizational role, including tasks such as identifying possible process improvements, handling day-to-day task volumes, ensuring quality standards are met, and informing the manager of possible quality issues. Leading the agency JSR, updating the internal JSR Sheer for Review, and frequent interaction with different stakeholders, particularly the sales team, for continuous improvement and asset sharing will also be part of your duties. Key success factors for this role include the reduction of lead time in new campaign rollouts and innovation in current visibility strategies. High visibility and engagement through BTL activations and offline marketing initiatives are crucial, as well as enhancing brand equity by executing high-impact BTL visibility campaigns that reinforce brand presence and drive brand recall. Effective execution of print campaigns, ensuring brand consistency and impactful messaging, will be essential for success in this position. Candidates must have a strong background in creative content marketing, experience in MS Office skills, PowerPoint presentations, MS Outlook, asset management, and vendor management. The ideal candidate will be stable, located in Bengaluru or nearby, and possess the necessary skills and experience to excel in this role.,